Senior Financial Analyst

Senior Financial Analyst

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go‑to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles.

Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life's most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We're helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple : to connect growing families with everything they need to thrive.

The finance team at Babylist is expanding! As a Senior Financial Analyst supporting our E-commerce business, you will be instrumental in driving visibility, efficiency, and performance across the Babylist Shop. You'll partner with the Senior Finance Manager to lead analysis for our commerce engine, with a focus on topline and margin optimization. This role partners cross‑functionally with Merchandising, Planning, Supply Chain, Accounting and Data to evaluate strategic investments, improve reporting, and support our company‑wide goals through financial insights.

• At least 3-5 years of experience, ideally with experience in an FP&A role in a high growth consumer technology or e-commerce company
• Strong background in E-commerce and associated metrics and concepts, such as AOV, gross to net, unit economics, gross margin vs contribution margin, etc.
• Strong attention to detail, with the ability to ensure accuracy and precision in financial analysis, reporting, and modeling.
• Advanced Excel skills with expertise in financial modeling, scenario analysis, and large dataset management
• Excellent analytical and problem‑solving skills, with the ability to interpret complex financial data and provide actionable insights
• Exceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non‑financial stakeholders.
• Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast‑paced, dynamic environment and manage multiple priorities
• Passion to continuously provide exceptional customer service to all internal business partners.
• Demonstrated expertise in synthesizing large datasets from business intelligence platforms and financial systems to empower an organization to efficiently plan and monitor financial performance.
• Bachelor's degree in economics, Finance or a related field. MBA is plus
• Bonus! Prior experience analyzing pricing and promotional performance, with a focus on ROI and financial impact

• Monthly financial business review preparation for the E-commerce business, providing insights on sales, margins, and trends
• Own E-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning and Accounting
• Support development of pricing and promotional strategies, including ROI analysis and optimization
• Analyze Co‑Op, DDA, and rebate programs to assess financial impact and track accruals
• Deliver SKU and departmental reporting from revenue through margin
• Ensure data integrity of key ecommerce metrics in collaboration with Data and Engineering
• Prepare financial reporting including, dynamic dashboards, business analyses, financial statements, KPI reporting, operational dashboard reporting, analysis of key business trends, and comprehensive executive level explanations of differences.
• Take ownership of establishing and managing new financial processes to address current gaps
• Design and implement processes and reporting frameworks to enhance operational transparency.
• Leverage financial systems to provide visibility and…