Senior Platform Product Marketing Manager

Senior Platform Product Marketing Manager

Even Up is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more.

We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. Even Up is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, Signal Fire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact.

As a Senior Platform Product Marketing Manager at Even Up, you'll be the voice and strategic driver for our platform offerings. You'll partner across product, engineering, sales, and marketing to define the narrative, develop messaging, launch new capabilities, enable the field, and fuel customer and partner adoption. Your work enables both internal teams and external partners to tell a unified, compelling story about our platform's value.

• Craft Strategic Narrative & GTM:
  Define the value proposition and messaging for Even Up's platform spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement.
• Partner with Product, Sales & Engineering:
  Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy.
• Think Creatively About Content & Campaigns:
  Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets ranging from solution briefs to demos to thought‑leadership content that capture attention and resonate with diverse audiences.
• Build Strong Customer Relationships:
  Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer‑centric content. Develop advocates who can amplify our story through case studies, testimonials, and co‑marketing opportunities.
• Enable Sales & Internal Teams:
  Create imaginative enablement materials such as sales playbooks, competitive insights, one‑pagers, solution briefs, presentations, demos to empower teams to articulate platform value with confidence and creativity.
• Launch & Market Expansion:
  Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation.
• Research & Competitive Analysis:
  Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning.

• 4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred.
• A creative thinker who isn't afraid to experiment with bold ideas, unconventional formats, and new campaign approaches.
• Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value.
• Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product and marketing initiatives.
• Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders.
• Analytical mindset with comfort using data to validate ideas and measure impact.
• Ability to thrive in fast-paced, evolving environments with multiple priorities.
• Skilled at managing multiple priorities in fast-paced, ambiguous environments.

• Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g. public cloud platforms).
• Familiarity with developer ecosystems, partner channels, or app marketplaces.
• Background in enterprise GTM strategies, analyst relations, and field enablement.
• Experience in Legal Tech, personal…