K-12 Inbound Sales Outreach Manager

Job Title: K-12 Inbound Sales Outreach Manager

Location-Type: Remote (Part-time, 15-20 hours per week, flexible scheduling)

Start Date: Late October

Duration: Contract-to-Hire, 12-month contract (through end of June 2027)

Compensation Range: $45-$49/hr

Benefits: Eligible for Health, Dental, Vision, and 401K

Visa Sponsorship: Not eligible for visa sponsorship

• This role drives adoption of the client's K-12 educational platform by converting warm inbound leads, primarily teachers and district administrators, into active users through high-volume outreach, live training, and targeted email campaigns.

• Manage and prioritize a high volume of inbound leads (250-900 per month) by logging activity in Salesforce and maintaining up-to-date contact records for educators and district administrators.
• Conduct warm phone and email outreach to educators and district administrators who have expressed interest, moving contacts through the funnel with prompt, persistent follow-up.
• Train teachers live on the client's platform, walking them through registration and usage to secure commitment and drive active adoption.
• Develop, revise, and A/B test email campaign language and audience segmentation strategies to improve lead conversion rates.
• Create and update content, including graphics, video clips, toolkits, and case studies, to strengthen email nurture campaigns and move leads down the funnel.
• Collaborate with the implementation and marketing teams to share outreach trends, refine campaign strategy, and ensure seamless handoff of qualified contacts.
• Stay current on K-12 education trends, standards alignment, and educator challenges to communicate effectively with teachers and district leaders.

• 3-5+ years of experience in sales, education, or a high-volume outreach role combining calls and email communication.
• Background as a K-12 educator or teacher, either as the most recent role or within the last 2-3 years, required to understand educator language and pain points.
• Excellent written and verbal communication skills, including strong professional email copywriting and the ability to nurture contacts over multiple touchpoints.
• Comfort and confidence on the phone for warm outreach, with a "pleasantly persistent" approach suited to reaching busy educators.
• Proficiency with Salesforce or a comparable CRM, plus Microsoft Office and Teams.
• Ability to work 15-20 hours per week with flexibility to make and receive calls across all U.S. time zones during EST/CST business hours.

• Bachelor's degree or equivalent relevant work experience in education or sales.
• Experience with email campaign strategy, including A/B testing and audience segmentation.
• Familiarity with the K-12 education technology landscape, including implementation best practices and standards alignment.
• Ability to create or edit light multimedia content such as social video clips or toolkits for use in email campaigns.