VP Sales & Commercial Strategy

VP Sales & Commercial Strategy (Project Management) Position Summary

This position provides strategic leadership and direction for the company's sales organization, overseeing both the Small Tools and Capital Equipment divisions. This role ensures alignment, consistency, and accountability across all sales channels including distributor, direct, OEM, and e-commerce.

Working closely with the President and the VP of Small Tools Sales & SVP of Capital Equipment and Sales department, this leader will define the company's commercial strategy, unify forecasting and pipeline management, strengthen market penetration, and ensure profitable growth. This position will also partner with finance, marketing, and operations to drive product profitability analysis, pricing integrity, and sales process excellence.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.

• Lead, mentor and support the VP of Small Tool and SVP Capital Equipment Sales to ensure unified direction and consistent performance standards.
• Set measurable objectives, monitor performance, and address gaps or underperformance proactively.
• Align divisional strategies with corporate growth objectives and cross‑selling opportunities.
• Promote collaboration with Marketing, Product Management, and Customer Success to enhance customer engagement and market impact.
• Establish accountability structures that align divisional and corporate sales goals.
• Develop and execute annual and long‑term sales strategies across all channels and product divisions.
• Oversee market segmentation, account planning, and channel development to maximize growth potential.
• Collaborate with the executive team on sales forecasts, target setting, and incentive design.
• Partner with the President and marketing leadership to coordinate product launches, promotional campaigns, and volume planning.
• Strengthen accessories, parts, and service programs to expand recurring revenue share.
• Implement and enforce pricing and margin strategies that reflect total product value and protect profitability.
• Support educational outreach and institutional partnerships that position the company as an industry thought leader.
• Create, implement and review sales policies to ensure effectiveness and profitability.

Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state‑of‑the‑art measurement products to manufacturing companies throughout North America. We are the only full‑line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers.

• Competitive Salary package – $150K plus
• Minimum 17 days PTO plus at least 10 paid holidays per year
• Shut down period at the end of the year
• STD, LTD, Employee Assistance Program
• Tuition Reimbursement
• Service Recognition
• Company Vacation House in Florida

The Vice President of Sales and Commercial Strategy directly supervise the Vice President of Small Tools and SVP of Capital Equipment Sales and provides indirect leadership to all regional sales managers, representatives, and sales operations personnel. This role is responsible for establishing performance standards, mentoring senior sales leaders, and ensuring organizational alignment with company goals.

The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.

This is a full‑time position.

Monday – Friday 8:30AM – 5:00PM

25% Travel

• Bachelor's degree in Business, Sales, or related field (MBA preferred).
• 10+ years of progressive sales leadership experience with responsibility for multiple divisions or channels.
• Proven success in…