Marketing Excellence Manager - Aurora, IL

Marketing Excellence Manager - Aurora, IL

Location:

Aurora (IL), United States

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you'll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Reporting to the Snr Director of Marketing, this role will be responsible for development & execution of centralized omni-channel marketing strategies to drive local demand for 440+ retail clinics.

As an integral support to the Marketing Performance Snr Director this role will help drive tailored regional marketing plans utilizing analytics, sales team collaboration and local insights. Executing on multiple project deliverables across the department and helping to achieve marketing KPIs for growth and customer journey success.

Aurora, IL - Hybrid Schedule with two remote days

Monday-Friday, 8:30 AM - 5:00 PM

Frequent travel (approximately 20% or more)

$85,600 - $115,000 + 10% Annual Bonus

• Provide field marketing support to key regional stakeholders;
  Regional Directors and Snr Regional Directors for the development and execution of local marketing strategies
• Responsible for managing and coordinating multiple marketing channels including Direct Mail, Newspaper, local material/ad creation & event support (including Lunch & Learns) ensuring a customized and 'Global' approach within the highest performing trading areas
• Collaborate with the centralized marketing team to co-ordinate and localize marketing strategies and resources to the regional level
• Coaching and mentoring of local center teams to achieve demand generation at a community level including the organization and co-ordination of community events
• Monitoring daily data analysis and reporting regional performance, including Return on Investment (ROI) appointment volume and Conversion
• In-depth understanding of clinic capacity with the goal of optimizing marketing spend in the most effective way
• Management of regional marketing budget to ensure optimum ROI and cost control (D-Clinic support)
• Customer Testimonials - Oversee initiative to collect and utilize testimonials captured
• Manage local market internal communications roll out

• Support and execution of Direct Mail strategy for all key customer segments - from creative direction to targeting and distribution tactics.
• Partnership management (AAA) and expansion.
• Patient retention programs - RAF / PM / Loyalty
• Local Materials (Portal)
• Invoicing and Budget Management

• Bachelor's Degree preferred

• Not applicable

• Proven expertise in multiple marketing channels including Newspaper, Direct mail & Digital
• Extensive experience and skills in general Marketing and analytics
• Experience with internal communications & vendor management

• Proficient in excel and other reporting tools
• Excellent communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Problem solving and ability to work in a fast pace environment
• Self-directed, independent professional with the ability to manage multiple priorities
• Ability to interact within a team environment across all levels of…