Marketing Specialist
Listed on 2026-01-12
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Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Market Research, Marketing Strategy
Description
Together, We Own it! Start your employee owner journey with Shorr Packaging.
The Marketing Specialist will drive data-informed programs by conducting market research, competitive analysis, and CRM insights to uncover growth opportunities. This role develops targeted account strategies, executes personalized campaigns using intent data, and manages multi-step marketing automation journeys aligned with strategic initiatives. Additionally, the specialist collaborates with Sales and supplier partners to deliver co-marketing efforts and impactful content that supports revenue growth.
Responsibilities- Build and maintain market reports, competitive landscapes, and trend reports across priority segments
- Translate findings into clear insights and recommendations that support campaigns, positioning, and content
- Analyze CRM data to surface growth opportunities, whitespace, and cross-sell/upsell opportunities
- Collaborate with the Commercial Team and internal SMEs to identify growth opportunities
- Develop target account lists and audience segments
- Leverage intent signals and data to prioritize outreach and personalize content
- Drive strategic and innovative collaboration with supplier partners to develop co-marketing initiatives and sales enablement programs.
- Build, optimize, and analyze multi-step journeys that align with strategic initiatives
Shorr Packaging does not provide work authorization sponsorship for this position.
The targeted compensation for this position is between $70K - $80K base plus targeted bonus, depending on skills and experience of the selected candidate.
Requirements- Bachelor’s degree in Marketing, Communications, Business, or related field
- 3-5 years in B2B marketing with proven experience in market research/analysis and marketing automation
- Strong analytical skills
- Excellent writing and project management
- Experience with CRM and Marketing Automation platforms (Salesforce Marketing Cloud, a plus) and intent/data tools
- Build Wealth:
Employee Stock Ownership Plan (ESOP) - Together, We Own It! - Shorr
Employee Benefits:
https://exploresh - Competitive base compensation plus targeted annual bonus plan
- Generous Paid Time off:
Vacation, Sick and Floating Holidays along with company holidays - Team based Employee Owner company culture
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