Sales Manager

Location: Mt. Carmel, IL (Preferred) | Hybrid considered (within ~2–4 hours)
Reports To: President

The Sales Manager is responsible for leading the Sales, Marketing, and Aftermarket Parts Sales departments.

This role is accountable for developing and executing a strategic sales plan that strengthens existing customer relationships while driving new business growth across targeted markets and industries.

The ideal candidate is a hands-on leader who can build structure, drive accountability, and lead from the front—balancing strategy, execution, and customer engagement to deliver measurable results.

• Develop and execute a comprehensive Strategic Sales Plan aligned with company growth objectives
• Establish clear direction for Sales, Marketing, and Aftermarket Parts to ensure alignment and execution
• Identify target markets, industries, and key accounts to drive future growth
• Build actionable plans to increase market share and expand into new customer segments
• Lead day-to-day sales activities across new machines, aftermarket, and upgrades
• Drive accountability for quoting activity, follow-ups, and closing opportunities
• Improve overall sales effectiveness through better qualification, communication, and execution
• Maintain accurate pipeline management and forecasting discipline

• Cultivate and strengthen relationships with existing customers to drive repeat business and long-term partnerships
• Develop and execute a clear, proactive strategy for new customer acquisition and market expansion
• Personally engage in key customer opportunities and strategic accounts
• Ensure a high level of responsiveness, professionalism, and customer satisfaction

• Provide direction and alignment for marketing efforts to ensure messaging supports sales objectives and market focus
• Ensure consistent, proactive communication through digital channels, campaigns, and customer outreach
• Oversee aftermarket parts sales strategy to maximize revenue and customer retention
• Align aftermarket efforts with overall customer lifecycle and support strategy
• Lead, coach, and develop the sales, marketing, and aftermarket teams
• Establish clear expectations, roles, and accountability across all functions
• Foster a culture of urgency, ownership, professionalism, and teamwork
• Ensure strong collaboration between Sales, Engineering, Manufacturing, and Service
• Oversee quoting processes to ensure speed, accuracy, and competitiveness
• Support pricing strategies aligned with company financial goals and margin expectations
• Partner with Engineering and Manufacturing to ensure feasibility and execution alignment

• Work closely with the Director of Technology to identify gaps in current product offerings, capabilities, and service solutions based on customer interactions and market feedback
• Gather and communicate insights from customers, lost opportunities, and competitive activity to help inform product direction
• Provide structured feedback to support the identification and prioritization of R&D initiatives
• Collaborate with the Director of Technology to ensure new product development and enhancements are aligned with market demand and sales strategy
• Act as the voice of the customer internally, ensuring that commercial insights directly influence innovation and continuous improvement
• Expected to proactively bring forward defined product or service gap opportunities, supported by customer and market data, on a consistent basis

• 7+ years of experience in long lead-time industrial equipment or capital equipment sales
• Proven experience developing and implementing strategic sales plans that drive measurable growth
• Candidates must be able to provide specific examples of strategic sales plans they have developed and successfully executed
• Demonstrated success in both managing existing accounts and generating new business
• Proven leadership experience managing sales teams
• Strong understanding of technical, engineered-to-order products
• Preferred: 3+ years of experience in press brake and/or press (hydraulic/mechanical) sales
• Excellent communication, leadership, and organizational skills
• CRM experience required (Salesforce, Hub Spot, or similar)

• Strong leadership presence with a hands-on, accountable approach
• High sense of urgency and ownership
• Ability to think strategically while executing tactically
• Customer-focused mindset with a…