Product Manager–Dynamics 365

From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs.

This all starts with our greatest asset…our employees.

We are looking for an experienced and strategic Product Manager to lead the vision, strategy, and execution of our Microsoft Dynamics 365 Customer Insights and Customer Engagement platforms. This role will play a critical part in unifying customer data, enabling personalized engagement, and driving cross-functional value across marketing, sales, service, and analytics teams. The ideal candidate will bring a strong mix of product leadership, technical understanding of Microsoft’s customer data ecosystem, and a deep commitment to data quality and governance.

• Define and evolve the product strategy and roadmap for Dynamics 365 Customer Insights and Customer Engagement in alignment with business goals.
• Collaborate with internal stakeholders (marketing, sales, service, IT, analytics) to gather requirements and prioritize features that drive customer and business impact.
• Translate business needs into product requirements, use cases, user stories, acceptance criteria, and success metrics.
• Partner with delivery teams to guide development, testing, and deployment through Agile methodologies.
• Lead product lifecycle from concept to delivery, including roadmap management, release planning, and change enablement.
• Lead Agile ceremonies (backlog grooming, sprint planning, demos) and ensure timely delivery of value‑added solutions.
• Develop and manage training plans
• Oversee data integration, identity resolution, and profile unification across systems to ensure a complete and accurate customer view.
• Drive adoption of customer segments, insights, and journey mapping capabilities throughout the organization.
• Develop and enforce data governance standards to ensure customer data quality, consistency, and compliance.
• Monitor data hygiene processes and partner with data stewards to address issues such as duplicates, incorrect mappings, and incomplete profiles.
• Monitor platform performance and user adoption; define KPIs to measure and improve business value and ROI.
• Stay informed on Microsoft platform updates and trends, recommending innovative ways to enhance customer experience and internal processes.

• Participate in required safety program, and work in a safe manner.
• Additional duties as assigned by manager.

To be successful in this position you should have previous product management or platform ownership experience. You should have a strong understanding of customer data platforms, segmentation, personalization, and data modeling. The ability to multitask, problem solve and provide superior customer service are essential to this position as well.

• Bachelor’s Degree from a four‑year college or university or related equivalent experience preferred
• 3‑5 years of product management or platform ownership experience, ideally within a CRM/CDP environment.
• Strong understanding of customer data platforms, segmentation, personalization, and data modeling.
• Excellent stakeholder engagement and communication skills, with ability to translate complex technical concepts for non‑technical audiences.
• Proficient in Agile/Scrum methodologies, Jira/Azure Dev Ops, and working with technical delivery teams.
• Familiarity with Microsoft’s Power Platform, Azure Data Services, and integration tools preferred.
• Microsoft certifications (e.g., Dynamics 365 Fundamentals, Customer Insights Functional Consultant) are a plus.
• Occasionally Lift/Carry/Lower 1 – 15 Lbs., seldom Lift/Carry/Lower 15 – 30 Lbs., never Lift/Carry/Lower +30 Lbs.
• Climate controlled environment. Work under fluorescent lighting. Moderate noise levels. Possible noise and vibrations carried over from the…