PLANTERS Peanutter to Campus

PLANTERS® Peanutter

The Pea nutters serve as brand ambassadors for one of America's most iconic snack brands. This highly visible role engages consumers at events, retail activations, community appearances and promotional opportunities while bringing the PLANTERS® brand to life. As both brand representatives and content creators, the Pea nutters manage social media channels and develop engaging content that amplifies brand moments, extends the consumer experience beyond events, and strengthens connections with brand fans online.

The Pea nutters always represent PLANTERS® with professionalism, enthusiasm and exceptional customer interaction skills.

• This position assignment is for 1 year, starting in early June.

• This position is responsible for planning and executing over 200 events annually, promoting the PLANTERS® brand and the NUTmobile vehicle. Responsibilities include, but are not limited to, securing media in markets across the United States, creating a positive brand experience for all direct consumer interactions, documenting and brainstorming creative content for the NUTmobile vehicle’s social media channels, while enthusiastically generating positive brand awareness for Hormel Foods.

• Plan meaningful events and/or contact existing gatherings for the NUTmobile vehicle and MR. PEANUT® to attend in markets across the country. Schedule is planned around a few key events identified by the corporate communications team, but Pea nutters independently plan events and route around the events of larger scale. The events and markets selected are strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand.

• Pitch local media, including TV, radio, and digital publications, to inform communities of the NUTmobile vehicle’s arrival.

• Research media in that market, draft pitches, reach out to media, schedule interviews, partake in interviews, and track any of those media hits. Decide forms of media and provide weekly reports on media hits.

• The media selected is strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand
  · Analyze, reports and recommend strategies based on events, social media performance and trends. Make day-to-day media strategy decisions based on trends and social media impressions.

• Measure and monitor news coverage driven by the NUTmobile vehicle.

• Serve as ambassador/spokesperson for the PLANTERS® brand for regional and national media

• Engage in over 160,000 1:1 consumer interactions annually and ensure all attendees and onlookers have a nutty time and a positive brand experience with the NUTmobile vehicle and MR. PEANUT®.

• Social media responsibilities:
  Plan and manage all PLANTERS® NUTmobile social media accounts. Adhere to Hormel Foods social media & food style guide and trademark guidelines. Post approximately 3-5 times during the week.

• Develop and foster relationships with social media influencers.

• Regularly communicate with internal team and associated PLANTERS® brand agencies to ensure streamlined brand messaging and initiatives.

• Manage administrative and logistical planning and rate negotiation: hotel and parking booking (including parking with vehicle visibility), vehicle maintenance.

• Interact with visitors while in costume. Perform in character roles, speaking to large groups of people.

• Ability to memorize key facts about the history of the company, the brand and the NUTmobile.

• Maintains a positive attitude and welcoming demeanor around visitors.

• Ability to follow all DOT requirement and regulations regarding NUTmobile.

• Other duties as assigned.

• Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
• Applicants…