Associate Director, Partnerships – BFF

Inclusion at Bumble Inc.

Bumble Inc. is an equal‑opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non‑binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We’re happy to make any reasonable adjustments that will help you feel more confident throughout the process – please don’t hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (for example: she/her, he/him, they/them, etc.)

• Partnership Strategy & Development
• Define and drive Bumble BFF’s partnership and collaboration strategy, ensuring alignment with broader brand and business objectives.
• Identify, evaluate, and secure brand partners that reflect Bumble BFF’s mission to build kind, empowering, and authentic friendships.
• Build compelling proposals and pitch materials that blend insight, data, and creative storytelling to inspire collaboration.
• Creative & Cultural Storytelling
• Lead concept development for partnership campaigns that connect Bumble BFF to cultural moments and communities that matter.
• Collaborate with cross‑functional partners (Brand, Social, Comms, Product, Legal, and Global Marketing) to deliver premium activations and ensure cohesive execution.
• Act as a cultural pulse‑check for the team – staying ahead of trends and identifying opportunities that reinforce BFF’s relevance and differentiation.
• Execution & Optimization
• Manage end‑to‑end delivery of partnership campaigns, overseeing creative development, asset production, and performance tracking.
• Partner closely with Insights and Analytics teams to evaluate impact and optimize future initiatives.
• Maintain visibility across multiple high‑profile projects, ensuring they are delivered on time, on brand, and on budget.
• Cross‑Functional Influence
• Serve as the primary partnerships lead for Bumble BFF, driving alignment across global marketing, creative, and product teams.
• Provide strategic input to the Senior Director, BFF and other senior leaders on partnership opportunities, cultural positioning, and brand integration moments.
• Act as a thought partner in shaping Bumble’s broader collaboration framework, ensuring consistency and innovation across markets.

• Partnership Strategy & Development
• Creative & Cultural Storytelling
• Execution & Optimization
• Cross‑Functional Influence

• 8+ years of experience in brand, partnership, or cultural marketing roles – ideally within lifestyle, tech, or entertainment brands.
• Proven ability to concept, negotiate, and deliver high‑impact partnerships that drive brand awareness and cultural relevance.
• A natural storyteller with a deep understanding of how brands connect with audiences through shared values and experiences.
• Highly collaborative and comfortable working cross‑functionally with senior stakeholders across Marketing, Creative, and Product.
• Data‑informed and strategically minded, balancing creative vision with business outcomes. Entrepreneurial and proactive – you thrive in fast‑paced, high‑growth environments and can take projects from concept to completion with minimal oversight.
• Deep passion for culture, community, and the evolving ways people connect and build friendships today.

$135,000 – $170,000 a year

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests.

Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight…