Senior Business Analyst

Dentsu

Central, TX

59,000 to 90,000 a year to Full-time

Job Description:

Turn Data In to Decisions. Turn Insights In to Impact.

Are you passionate about helping organizations understand their customers better?

Do you enjoy collaborating with stakeholders, uncovering business needs, and transforming analytics into meaningful action?

Merkle is growing its Adobe Experience Cloud Practice and is seeking Business Analysts to support enterprise-scale Customer Journey Analytics (CJA) and Adobe Analytics initiatives. This is an exciting opportunity to work directly with leading brands, helping them unlock the value of their customer data and create more connected, measurable customer experiences.

As a Business Analyst, you'll serve as the critical bridge between clients, business stakeholders, architects, developers, and analytics teams.

You’ll help organizations transform data into strategy by:

• Leading discovery sessions, stakeholder workshops, and requirements gathering
• Translating business goals into actionable analytics and measurement strategies
• Supporting Adobe Analytics and Customer Journey Analytics implementations
• Defining KPIs, reporting requirements, and success metrics
• Partnering with technical teams to ensure business requirements are delivered effectively
• Managing project dependencies across multiple work streams
• Supporting testing, validation, user adoption, and change management activities
• Helping clients maximize the value of Adobe Experience Cloud investments
• Collaborating on initiatives involving Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO)

You’ll work at the intersection of:

• Customer Experience
• Analytics
• Data Strategy
• Digital Transformation
• Adobe Experience Cloud

Every day, you’ll help some of the world's most recognizable brands better understand customer behavior, improve decision-making, and drive measurable business outcomes.

• Experience with Adobe Customer Journey Analytics (CJA) and/or Adobe Analytics
• Strong stakeholder management and communication skills
• Business Analysis, Consulting, Project Coordination, or related experience
• Experience working with enterprise clients and distributed teams
• Strong organizational and problem-solving skills
• Ability to manage multiple priorities in a fast-paced environment

• Adobe Analytics Certification
• Adobe Customer Journey Analytics Certification Experience with Adobe Experience Platform (AEP)
• Experience with Real-Time CDP (RT-CDP)
• Experience with Adobe Journey Optimizer (AJO)
• Agency or consulting experience
• Project management experience
• Experience leveraging AI tools to improve productivity and workflow effectiveness

The ideal candidate is:

• Curious and consultative
• Organized and proactive
• Comfortable working directly with clients
• Skilled at translating complex concepts into clear business outcomes
• Focused on delivering measurable value
  
  Excited by technology, analytics, and customer experience transformation

At Merkle, you'll collaborate with industry-leading experts across analytics, customer experience, marketing technology, and digital transformation. You'll have the opportunity to influence strategic decisions, work with innovative Adobe solutions, and help clients create meaningful customer experiences powered by data.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are…