Sales Operations Analyst

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Sales Operations Analyst to help build a strong operational foundation for our rapidly growing Wholesale channel. Reporting directly to the Senior Manager, Wholesale Operations, you will focus on optimizing sales processes, ensuring data accuracy, and creating a seamless, radically hospitable experience for our wholesale partners. You’ll own key aspects of the B2B platform experience, including catalog and pricing accuracy, seasonal readiness, and cross-functional projects that support the channel’s continued growth.

This role is based in Austin, TX. Candidates must live in or be willing to relocate to Austin, TX.

• Own Elastic Suite end-to-end, including onboarding, user support, and search and merchandising configuration.
• Build seasonal line setup, assortment documentation, and order forms ahead of market.
• Own B2B and SPS catalogs, including product content, imagery, and seasonal tagging.
• Manage line sheets, physical catalogs, and printed sales materials: production, proofing, vendor coordination, and on-time distribution for market.
• Publish weekly sell sheets for new items, special buys, and promotions, partnering with Marketing and Trade Marketing on partner-facing assets.
• Own pricing table accuracy by account tier and segment across every system.
• Own item and product data integrity, working with Merchandising to collect product, imagery, and price point inputs.
• Run a standing audit calendar with exception reporting, and fix issues at the source rather than downstream.

• Support key wholesale initiatives aimed at improving operational efficiency, scalability, and customer experience.
• Manage cross-functional projects across Wholesale Operations, Sales, Tech, Finance, and Planning: scope, timeline, owners, and follow-through.
• Participate in process mapping, testing, and implementation of new tools or procedures.
• Identify manual workflows and apply AI tools and automation to make them faster and more scalable.
• Document new processes and train stakeholders so solutions stick.

• Bachelor's degree in Business, Operations, Information Systems, or a related field – or equivalent experience
• 3+ years of experience in sales operations, wholesale or e-commerce operations, IDM, B2B platform administration, or project coordination
• Proven project management skills: you run multiple work streams to deadline, keep cross-functional partners aligned, and close the loop
• Excellent time management and prioritization in a deadline-driven, seasonal environment
• Hands-on fluency with AI tools and a track record of using them to automate, analyze, or accelerate work
• Strong data fluency with a working understanding of database fundamentals, data integrity, and a keen attention to detail to ensure accuracy through regular audits and proactive issue resolution.
• Fast learner of new systems with experience implementing them; strong proficiency with Excel and Net Suite, NuOrder, and/or Elastic Suite is a plus

• You are highly organized and detail-oriented, with a passion for accuracy and the ability to manage multiple priorities in a fast-paced environment.
• You are a proactive problem-solver who takes ownership, identifies opportunities for improvement, and isn't afraid to challenge existing processes.
• You have a data-driven mindset and enjoy digging into the details to identify trends, solve problems, and make informed decisions.
• You can quickly learn new…