RevOps Analyst

Location:

UK or Singapore

Department:
Marketing

Reporting to: CMO

Contract type:
Permanent, Full-time or part-time (preferably minimum three days per week)

Asia Verify delivers corporate verification and risk intelligence for organisations operating across Asia. We deliver trusted company, ownership and risk insights, from real-time registry data through to decision-ready assessment.

Our mission is to help organisations verify businesses, understand ownership, assess risk and monitor relationships through trusted intelligence built for Asia. Global organisations rely on Asia Verify to verify, understand, assess, onboard and monitor the businesses they work with across the region, supported by direct registry access and solutions across the full lifecycle.

Built for Asia. Delivered as infrastructure. Operated as a partner.

The Rev Ops Analyst sits within Marketing and is responsible for building and running the systems, data and reporting behind Asia Verify's commercial growth. Reporting to the CMO, the role owns Hub Spot as the single source of truth for marketing, pipeline and customer data, and turns that data into reporting, forecasting and insight that Marketing and the wider leadership team can act on.

The role prepares and maintains Asia Verify's business-level commercial reporting, including ELT and GTM reporting. It produces the numbers the ELT, GTM forum and Board use to track pipeline, revenue and growth-engine performance, and is responsible for those numbers being accurate, consistent and delivered on time.

The role operates across the full commercial lifecycle and provides a consistent, evidence-led view of performance across Marketing, SDR, Sales, Client Success and Finance. It maintains the systems, definitions and processes that connect these functions: lifecycle stages (Lead > MQL > SAL > SQL > Opportunity), routing and handoff rules, pipeline reporting, forecasting and data quality. It strengthens Marketing's ability to plan, measure and optimise demand generation, ABM and campaign performance, and supports pricing, commission and GTM operations in partnership with the CEO, Sales and Finance.

The role contributes directly to Asia Verify's FY26 growth objectives by improving pipeline visibility, forecast accuracy, funnel conversion and the speed and quality of commercial decision-making across the company's priority growth engines.

• ELT & GTM Reporting
  Own Marketing's commercial performance reporting and prepare the KPI inputs for ELT, GTM, Monthly Commercial Review and Board cycles. Maintain one CRM-led view of lead-to-revenue performance and the dashboards behind it, replacing manual reporting, and track agreed actions to completion.

• Hub Spot Administration & Governance
  Own Hub Spot as the marketing and commercial system of record, including properties, pipelines, workflows, lead scoring, routing and permissions, and act as first point of contact for Hub Spot issues. Maintain and enforce CRM governance (naming conventions, required fields, change control), reduce technical debt and document how the system works.

• Funnel Definitions & Lifecycle Governance
  Maintain the agreed Lead > MQL > SAL > SQL >
  Opportunity definitions in Hub Spot, with routing and SLAs between Marketing, SDR, Sales and Client Success. Monitor handoffs, prevent SQL stage skipping and run the MQL-to-SQL and PLG-to-sales handovers.

• Pipeline Reporting & Forecasting
  Build the pipeline, funnel and revenue dashboards the ELT uses as its single source of truth. Support Sales in running the forecasting process, and report coverage, velocity, conversion and win rates by growth engine, segment and source.

• Commercial Insight & Leadership…