Director Or Operations

Reports to: Founder & CEO (Garret Wing)

Status: Full-Time

Location: Remote (U.S. business-hours availability required)

Do you love taking a fast-growing, founder-led business and building the operational engine that lets it scale?

Are you the person who turns big vision into priorities, deadlines, owners, and measurable outcomes?

Do you get energized by owning systems end to end: CRM, funnels, onboarding, reporting, and the daily operating rhythm of a company?

Then the team at DIYK9® and American Standard Dog Training needs you.

DIYK9® and American Standard Dog Training make up a founder-led dog training company with a team of roughly 20 employees and contractors. The business spans DIYK9® online education, board-and-train services, the American Standard Academy for Professional Dog Trainers, and the ASK9 franchise network now being built for Academy graduates.

The founder, Garret Wing, is responsible for creating the audience, building the brand, producing content, and driving traffic. The Director of Operations owns what happens after the audience arrives. This person becomes the founder's trusted operational partner: creating clarity, driving accountability, and building the systems that let the company grow without depending on the founder for day-to-day execution.

This is a hands-on leadership role, not a delegate-from-a-distance role. You will build, inspect, and improve real systems across the business, with a focus on creating and running the operational infrastructure across the entire company.

You are the ideal candidate if you:

• Have led operations in a founder-led, entrepreneurial company
• Have franchise, multi-location, or multi-vertical operations experience
• Have worked at the intersection of operations and marketing (funnels, CRM, pipelines, automations, websites)
• Bring real judgment and leadership, not just task execution
• Are AI-fluent and excited to build AI into how a company operates
• Are obsessive about details, follow-through, and finishing what you start
• Move fast, take ownership, and hold others accountable without drama

This is a company that moves at the founder's pace: quickly, directly, and with high standards. The right person finds that energizing, not exhausting.

Operational Leadership and Accountability

• Own the day-to-day operating rhythm across DIYK9®, American Standard Dog Training, and the Academy
• Translate the founder's vision into priorities, deadlines, owners, and measurable outcomes
• Run weekly leadership, scorecard, and accountability meetings; ensure every initiative has a clear owner and definition of done
• Build company-wide scorecards, dashboards, SOPs, and reporting so leadership always knows what is working and what is not
• Ensure that project management and project management infrastructure is built, maintained and followed by the team
• Identify underperformance, redundancy, waste, and organizational risk; bring the founder recommendations and solutions rather than unresolved problems
• Reduce the founder's involvement in daily project management and follow-up

Franchise Operations (ASK9)

• Build, launch, and scale the franchise operating system so franchisees receive a world-class experience
• Own franchisee onboarding from Academy graduation into franchise ownership, including the transition of recent Academy graduates into the program
• Oversee the buildout of the franchise program's website and CRM, then run the platform after launch (a Go High Level  specialist will handle the initial build)
• Create repeatable website, funnel, and CRM templates that can be deployed efficiently for each new franchisee
• Train franchisees on the platform and sales process; track lead volume, response time, appointments, close rates, and revenue across the network
• Onboard approximately 10-20 new franchisees per year while maintaining quality standards and franchisee profitability

Systems, CRM, and Customer Journey

• Own the customer journey in Go High Level : CRM architecture, pipelines, automations, scheduling, communications, and dashboards
• Audit, improve and oversee team that works on funnels, websites, email and SMS follow-up, checkout, and conversion paths across the business
• Revive and optimize the online store
• Lay the operational foundations for AI across the company, starting with customer service, sales pipelines, and text messaging
• Coordinate technical resources and vendors; be technically fluent enough to inspect builds and step in hands-on when necessary
• Ensure critical systems, permissions,…