Product Manager

Company: Doc Draft

Location: Remote (United States)

Employment: Full-time

Doc Draft is building a new way for people to access legal services—and a fundamentally better way for law firms to acquire clients.

Thousands of consumers and small businesses use Doc Draft to navigate legal matters, draft documents, and access legal help. Along the way, we develop a deep understanding of each client's legal needs, circumstances, and objectives.

We're leveraging that advantage to build Doc Draft Leads, a platform that connects law firms with highly qualified prospective clients.

Traditional legal lead generation is expensive, opaque, and inefficient. Attorneys often spend thousands of dollars acquiring leads with limited insight into the prospective client's needs or likelihood of becoming a paying customer.

Doc Draft is building a better alternative.

By combining detailed client information, intelligent matching, and a transparent purchasing experience, we believe we can fundamentally change how law firms acquire clients.

Our ambition is to build the most effective client acquisition platform in the legal industry.

We're looking for an exceptional Product Manager, Legal Client Acquisition to own and scale Doc Draft Leads.

This is an opportunity to build a product from an early stage, working directly with our founders to figure out how to turn an initial offering into a large, durable business.

You will own the product experience for attorneys, from discovering Doc Draft Leads and signing up to purchasing client opportunities, generating revenue for their firms, and becoming repeat customers.

We're looking for someone who thinks deeply about customer behavior, understands business models and unit economics, and knows how to build products that deliver measurable economic value.

You might have experience building marketplaces, growing self-service SaaS products, developing monetization systems, or helping small businesses acquire customers and grow revenue.

What matters most isn't your industry background. It's your ability to understand a market quickly, identify what drives customer value, and translate those insights into a product that customers love and are willing to pay for.

This isn't a role focused on managing a backlog or coordinating feature releases. We're looking for someone who approaches product management with the mindset of a business owner, combines strategic thinking with hands-on execution, and is comfortable figuring things out in an ambiguous environment.

Own and Grow Doc Draft Leads

• Own the end‑to‑end attorney experience, from discovery and onboarding through purchasing, repeat usage, and retention.
• Identify the biggest opportunities to increase activation, conversion, customer spending, and lifetime value.
• Develop and test strategies around pricing, packaging, incentives, referrals, and product‑led growth.
• Work with engineering and design to rapidly build, ship, and iterate on product improvements.
• Balance short‑term growth opportunities with investments that create long‑term competitive advantages.

• Develop a deep understanding of how law firms acquire clients, evaluate opportunities, and measure return on investment.
• Identify what makes a prospective client valuable to a particular firm and how Doc Draft can consistently deliver that value.
• Explore ways to improve matching, lead quality, purchasing experiences, and client conversion.
• Identify opportunities to extend the product into adjacent workflows that help customers generate more revenue.
• Build experiences that make Doc Draft increasingly valuable as customers continue using it.