Senior Manager, Demand Planning

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures.

We are BUILT FOR THE WILD™.

YETI is seeking a Senior Manager, US Demand Planning to lead the US Demand Planning organization and advance our forecasting, planning, and Integrated Business Planning capabilities. This role leads a team of Demand Planners and serves as the primary owner of the US demand planning process, forecast governance, planning tools, and cross-functional demand alignment.

The Senior Manager translates commercial strategies, market dynamics, product launches, promotions, and customer signals into a scalable, data-driven demand plan that enables operational and financial decision-making. The ideal candidate combines strong analytical capability with people leadership, operational rigor, and the ability to influence senior leaders across Product, Merchandising, Finance, Supply Planning, Business Planning, Sales, Commercial Operations, and Global Planning.

• Lead the US Demand Planning Function
• Provide leadership for the US Demand Planning team, including hiring, coaching, developing, and retaining planning talent.
• Establish clear priorities, operating rhythms, accountability, and escalation paths across the planning organization.
• Build organizational capability through training, process documentation, succession planning, and best-practice sharing.
• Protect team capacity by prioritizing high-value planning work and appropriately managing ad-hoc requests.
• Own the Consensus Demand Plan:
  Lead development of the US consensus demand forecast across channels, categories, and planning horizons.
• Ensure forecasts reflect aligned commercial, product, customer, market, and financial inputs while maintaining forecast integrity.
• Lead demand reviews and alignment discussions, translating risks, opportunities, assumptions, and forecast changes into clear recommendations.
• Champion an unconstrained demand view that represents market demand and provides a clean input to supply, inventory, and financial planning.
• Drive Integrated Business Planning:
  Lead the monthly demand review and planning cadence, including calendar governance, deliverable quality, and decision readiness.
• Partner with Finance, Supply Planning, Product, Business Planning, and Commercial teams to support S&OP and executive planning processes.
• Deliver executive-ready demand narratives, scenario analyses, risk and opportunity assessments, and recommended trade-offs.
• Ensure demand decisions support financial commitments, inventory objectives, service levels, and profitable growth.
• Establish clear ownership, decision rights, and planning governance across Regional Demand Planning, Global Planning, Product, Supply Planning, Finance and Business Planning.
• Implement RACIs and operating routines that reduce ambiguity, clarify handoffs, and strengthen accountability.
• Standardize planning processes, templates, reporting, assumptions, milestones and quality controls.
• Reduce late-cycle rework and process exceptions through stronger deadline governance and upstream input accountability.
• Serve as a senior business leader for demand planning systems, tools, data quality, and reporting capabilities.
• Partner with Technology and Global Planning on SAP IBP enhancements, process improvements, automation, and the planning capability roadmap.
• Drive forecast accuracy improvement through segmentation, root-cause analysis, statistical forecasting, scenario modelling and exception-based planning.
• Advance the use of AI, Copilot, automation, dashboards and scalable analytics to reduce manual effort and improve decision quality.
• Act as a planning partner for assortment, lifecycle, portfolio, promotional, channel, and new product decisions.
• Integrate customer, retailer, market and commercial insights into demand assumptions and scenarios.
• Support go-to-market readiness, launch planning, demand shaping, channel expansion and other strategic growth initiatives.
• Represent US Demand Planning in cross-functional and leadership forums, constructively challenging assumptions and surfacing business implications.
• Create clarity and accountability in a complex, matrixed environment.
• Balance strategic leadership with…