Marketing Copywriter

Description

Join our winning team
, recently honored as on Forbes’ list of America’s Best Startup Employers for 2025!

The Helper Bees (THB) was created to fill an obvious need in an underserved community. Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adult citizens and their families in their search for quality, affordable in-home care providers. We do this by providing older adults the ability to easily review, choose, and access affordable quality in-home helpers.

The Helper Bees mission is to be the best in the world at finding & fulfilling the needs of older adults.

At THB, we define our company culture through our Core Values:

• Quickly iterate through solutions - We move at a fast pace which requires quick iterations to find a path to a repeatable solution
• Seek ways to create immediate impact - Be thoughtful and proactive in how you make an impact on your team. Actively look for ways to make a fast, positive impact.
• Bee the teammate you want to work with - We work as a team, help each other and encourage each other
• Ask questions, answer questions - You can't iterate through solutions if you don't ask the right questions which is why there is an expectation that questions should be asked. When you know the answer, being a good teammate means chiming in to get others up to speed.
• Take the time to celebrate wins - It's so easy for a team that is heads down to forget about all the great things they've accomplished. That's why we make it a priority to remind ourselves to create space to celebrate wins, big or small.

As a Marketing Copywriter at The Helper Bees, you’ll craft compelling, strategic content that connects with both B2B and B2C audiences. You’ll collaborate across the Marketing team and broader organization to develop a wide range of materials — from white papers, case studies, and email campaigns to pitch decks, thought leadership pieces, social content, and web copy.
The ideal candidate has a sharp editorial eye, a creative mind, and experience writing for complex, regulated, or technical industries such as healthcare, healthtech, fintech, or insurtech. You know how to distill complex ideas into approachable, human-centered stories that inspire trust and action. You’re also comfortable pitching copy concepts, writing headlines that cut through the noise, and partnering closely with designers to bring ideas to life.

• Develop a deep understanding of our audiences and the long-term care ecosystem.
• Conduct research, interviews, and internal kickoffs to inform high-quality, insight-driven content.
• Write and edit copy for a range of deliverables — including ebooks, case studies, white papers, blogs, web pages, social media, pitch decks, and email campaigns.
• Simplify complex or technical topics into clear, engaging narratives that resonate with the target audience.
• Collaborate closely with Marketing, Product, and Client Success teams to align messaging across channels and audiences.
• Incorporate SEO best practices to strengthen organic reach and site performance.
• Maintain brand consistency across all content, upholding voice, tone, and messaging guidelines.
• Participate in brainstorming sessions and contribute creative ideas for campaigns, storytelling, and content strategy.
• Present work to internal stakeholders with clear rationale; incorporate feedback thoughtfully and efficiently.
• Proofread and edit content for accuracy, clarity, and grammatical precision.
• Partner with design and multimedia teams to ensure copy and visuals work seamlessly together.
• Monitor and analyze content performance to continuously optimize engagement and conversion.
• Stay informed on industry trends and evolving content formats to keep THB’s storytelling fresh and relevant.
• Ensure compliance with applicable legal, brand, and industry standards.
• Perform other duties as assigned.
• Create attention-grabbing headlines, taglines, and short-form copy that convey clarity, confidence, and warmth.
• Collaborate closely with the Creative Director to ensure tone and voice consistency, especially as we launch our new brand guidelines.
• Contribute to…