Social Media Manager

# Social Media Manager## •### @thebarbedwiretexas

Posted on 11/11/2025
• Full-time##

Job Description ##

Description:

** Social Media Manager - The Barbed Wire**
* The Barbed Wire* is a progressive, diverse, digital outlet that’s obsessed with all things Texas, and we’re looking for a dynamic
** Social Media Manager
** to join our small — but mighty — editorial team. Our reporters, writers, and editors have worked locally and in national news — from
* Texas Monthly
* and the
* Waco Tribune-Herald
* to the
* Washington Post
* and
* The Daily Beast*.We are committed to bringing the best of traditional media to our newsroom — and to leaving the rest behind.

We are shaking up Texas’ status quo with brash, good-faith, unapologetic journalism, with an eye towards readers who might otherwise avoid the news. We believe in mischief, joke-making, and the importance of the fourth estate. The truth, even when it isn’t convenient. Acknowledging our viewpoint instead of pretending not to have  just 14 months since we launched, our newsroom has established collaborations and partnerships with ,
* The 19th *, and
* The Contrarian*.
* The Barbed Wire
* has built a loyal and supportive audience from scratch. Our readers come from organic social reach in numbers that eclipse industry standard — and that’s intentional. We’re committed to using plain language and humor to tell hard stories.

We are seeking a candidate who can take our accounts to the next level — ideating and executing social features; coordinating more event and in-person social-first coverage; strategizing and implementing more community engagement efforts; and recruiting content creators to work with
* The Barbed Wire*. We’re looking for someone willing to take creative risks and who is thoughtful about what hasn’t been working in traditional news. Help us become a leader online, even if it means stepping outside of our comfort zone.

We believe in equity and inclusion and in serving voices that are underrepresented in Texas across all intersections, including gender, ideology, race, ethnicity, and identity. We encourage people of all backgrounds to apply. Please feel free to tell us in your application:
Do you have a perspective you think is missing from
* The Barbed Wire
*** Applications for this full-time salaried position with benefits are open through Nov. 21.
**** Responsibilities:
*** Oversee all social media content and community engagement strategies.
* Collaborate with the editorial team to translate newsroom stories into engaging, shareable, and resonant social posts across platforms.
* Manage short-form video content for Instagram, You Tube and Tik Tok — writing scripts and editing for other members of the newsroom as well as freelancers and contributors.
* Build and nurture communities across platforms (e.g., Facebook Groups, Tik Tok, Reddit).
* Serve as the bridge between audience feedback and the editorial/product teams.
* Monitor trends, hashtags, and cultural conversations to help guide the newsroom’s editorial plan and to ensure that posts find their way into the discourse.
* Track KPIs for social reach, impressions, engagement rate, and follower growth and provide weekly/monthly reports.
* Partner with PR/Comms to promote investigations and other special projects, amplify press hits, thought leadership, and brand narratives.
* Management of fellows and contractors, including writing contracts, hiring creators, and codifying and sharing best practices.
*
* Qualifications:

*** Ideal candidates currently live in Texas.
* Highly organized, efficient, and comfortable in an evolving and collaborative start-up newsroom. Intellectually curious and driven, with a keen eye for detail. Proven ability to write clean, compelling copy quickly.
* A passionate storyteller with a sense of humor, who is fluent in the language of social media and can marry
* The Barbed Wire’s
* reporting with the most current social media trends. Bonus points if you’re great with memes.
* Comfortable on camera, as well as writing and editing material for others.
* Three years of social media, audience, engagement, or relevant product experience, preferably in news media.
* Understand what…