Associate Manager, Social Media Production

The YETI Content team is seeking an experienced Associate Manager, Social Media Production to lead the creation of authentic, high-quality social content that reflects our brand voice and tone. In this role, you’ll oversee a team of social media producers and manage the production of social-first content across platforms—both organic and paid—ensuring every asset is on-brand, optimized for engagement, and strategically aligned with established social and brand objectives This position blends production expertise with strategic thinking, requiring you  to develop and execute a social-first content strategy that connects creative development to distribution.

You’ll collaborate closely with brand, creative, and social strategy teams, as well as internal creators and external partners, to deliver content that resonates with our audience and drives measurable impact.

Responsibilities:
Collaborate Across Teams:
Work with Creative, Social, Brand, and Paid Media teams to align content with campaign objectives and brand voice.

Qualifications and Attributes:

Experience:

5 years in social media content production, Management experience preferred but not required

Platform Expertise:
Deep knowledge of Instagram, Tik Tok, Facebook, You Tube Shorts and emerging social trends.

Production

Skills:

Strong background in social video production

Operational Mindset:
Ability to maximize budgets and produce content tailored for each platform.

Influencer & UGC:

Experience with influencer partnerships and user-generated content is a plus. Paid Social:
Familiarity with paid social creative requirements is required. Flexibility:
Ability to travel up to 40% of the time. Experience in the outdoors or with outdoor brands a plus
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