Creative Director

This range is provided by Nood. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Nood is building the next generation of beauty-tech: powerful at-home devices and high-performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves.

The Creative Director will own how Nood looks, feels, and expresses itself across every touchpoint. This is a hands‑on, high‑impact role for someone who can move fluidly between concept and execution: building a cohesive, elevated brand world while shipping assets that drive real business results.

You will:

• Set and safeguard the visual and creative direction for Nood across devices, skincare, and future product lines
• Lead end‑to‑end creative for launches, campaigns, and content in partnership with the CMO and CEO
• Work hand‑in‑hand with the Director of Performance Creative to ensure that what we make is not just beautiful, but also high‑performing in feed, in email, on site, and in ads
• Act as a creative producer, sourcing and directing external partners (photographers, videographers, stylists, editors, agencies) to execute at a best‑in‑class level
• Eventually, help spearhead creative direction for new brands or concepts developed under the broader Nood umbrella

This role is ideal for someone who has built or significantly shaped a high‑growth consumer brand (beauty, skincare, fashion, or design‑forward CPG) and is excited to do that again, closer to the ground, with meaningful ownership.

See detailed responsibilities below.

• Own and evolve Nood's visual identity and design system across digital, physical, and experiential channels
• Ensure every touchpoint (website, packaging, campaigns, emails, social, retailer presence) feels unmistakably brand aligned
• Raise the aesthetic bar with a culturally‑relevant and thought‑provoking sensibility: creative, intentional, elevated, and innovative
• Develop and maintain brand guidelines that are actually used (and usable) by internal and external teams
• Partner with the CMO and CEO to turn product strategy into clear creative platforms and launches
• Lead concepting for new product launches (devices, skincare, sets) and ongoing hero campaigns
• Create compelling storytelling frameworks for our core and new products that translate seamlessly across web, social, email, retail, and paid
• Work closely with the Director of Performance Creative to adapt brand platforms into performance‑ready concepts, creative tests, and iterative variations
• Act as a creative producer for Nood:
• Scope and brief shoots (photo and video), from casting and styling to locations and shot lists
• Source, evaluate, and manage a roster of photographers, videographers, editors, stylists, illustrators, and agencies
• Own creative direction on set and in post‑production to ensure output is on‑brand, on‑brief, and on‑time
• Build lightweight but effective production processes (bids, timelines, asset delivery, file organization) that can scale as the brand grows
• Lead creative direction for packaging and unboxing, sleeves, kits, and limited‑edition executions in collaboration with the CMO and CEO
• Influence visual and tactile aspects of device and skincare design (color, form language, finishes, labeling) in partnership with product and manufacturing partners
• Ensure that every interaction, from opening the box to placing the device on a bathroom counter, feels cohesive and intentional
• Own the creative direction of Nood's digital experience: homepage, PDPs, landing pages, campaign hubs, education content, and merchandising narratives
• Collaborate with dev/UX partners on site layouts and flows that bring the brand to life while supporting performance goals
• Support creative for retail and marketplace presence (e.g., packaging, Amazon creative, retail displays), ensuring a unified brand expression
• Support executive leadership in exploring new brand concepts beyond Nood's core business
• Develop early brand identity, naming input, packaging direction, and launch…