Copywriter – TX

Copywriter (Entry–Mid Level, 1–5 Years Experience)

Location: Hybrid / Remote (North America) Preference for Austin, TX or Burnaby, Canada

Team: Marketplace Growth / Brand & Creative

Level: Individual Contributor

We’re looking for a commercially focused Copywriter to craft clear, persuasive messaging that drives action and builds long-term brand value at Ritchie Bros..

This role is for a writer who understands that words are a growth lever —not just content. Your work should tie directly back to our messaging framework
, reinforce our marketplace flywheel
, and consistently tell a clear, credible story across every customer touchpoint.

You’ll help shape what we say, how we say it, and why it matters—from first impression through conversion and retention.

You should either:

• Have agency experience writing performance- and brand-driven copy,
  or
• Have in-house brand or growth experience producing copy tied to measurable business outcomes.

• Write and optimize copy across channels, including:
• Paid media (search, social, display, native)
• Email and lifecycle campaigns
• Landing pages and conversion flows
• Website and product marketing pages
• Sales enablement materials and presentations
• Translate the core messaging framework into clear, consistent copy across all channels
• Reinforce our marketplace flywheel (trust → participation → liquidity → growth) through narrative, proof points, and calls to action
• Craft and evolve a cohesive story that scales across formats and funnel stages
• Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility
• Produce multiple copy variants for testing, optimization, and personalization
• Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system
• Apply SEO best practices to on-page copy (intent, structure, keyword integration)
• Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy

Experience

• 1–5 years of professional copywriting experience
• Agency and/or in-house brand or growth team experience required
• Portfolio demonstrating:
• Conversion-focused copy (ads, landing pages, emails)
• Strong headline writing and CTAs
• Ability to simplify complex offerings into clear, compelling narratives

Messaging & Storytelling

• Strong ability to work within (and help evolve) a messaging framework
• Comfortable translating a single core story into multiple channels, formats, and funnel stages
• Ability to balance brand narrative with performance needs
• Understands how repetition, consistency, and proof build trust at scale

Commercial & Conversion Acumen

• Clear understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction
• Comfortable writing copy intended to be tested, measured, and improved
• Ability to connect copy decisions back to business outcomes

SEO & Digital Fundamentals

• Working knowledge of SEO best practices:
• Keyword intent and placement
• On-page structure (H1–H3, meta titles/descriptions)
• Writing for humans first, search engines second
• Experience collaborating with SEO, growth, or web teams is a plus

Working Style

• Clear, concise writer with strong editorial judgment
• Comfortable owning work end-to-end and iterating based on feedback and performance
• Able to manage multiple projects and deadlines simultaneously
• Comfortable leveraging AI tools for ideation and efficiency
  , while relying on human judgment for storytelling, persuasion, and accuracy

• Experience writing in B2B, marketplaces, or complex categories
• Familiarity with A/B testing copy (headlines, CTAs, page structure)
• Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)
• Experience contributing to or maintaining a brand voice and messaging system

At Ritchie Bros., copy isn’t filler—it’s structure
.

Your work will:

• Anchor teams to a shared messaging framework
• Reinforce the flywheel that powers our marketplace
• Turn complexity into clarity for customers
• Directly influence trust, conversion, and growth

You won’t just be writing words—you’ll be shaping how the story of our marketplace is told, scaled, and believed.