Digital Director

Digital Director page is loaded## Digital Director locations:
TX, Austin time type:
Full time posted on:
Posted Todayjob requisition :
REQ-39703

KXAN’s Digital Director leads our newsroom’s digital strategy and daily execution to advance KXAN’s in‑depth, investigative brand across platforms. You’ll coach and empower a high‑performing digital team, collaborate on enterprise and investigative digital presentations, and use analytics to inform decisions that grow loyal, local audiences. You’ll be both a strategist and a hands‑on editor who thrives in breaking news, collaborates across broadcast, sales/marketing and investigative units, and ensures our digital experiences (site, app, OTT, social) reflect KXAN’s commitment to local journalism.  

You will steward KXAN’s digital footprint across , the KXAN News app, KXAN Weather app and KXAN+.Position Responsibilities
* Lead newsroom-wide daily digital coverage and live‑stream planning, from quick turns and breaking news to enterprise reporting and special coverage.
* Prepare and deliver analytics reports on a daily and monthly basis to inform strategic digital direction
* Collaborate across the newsroom, sales, marketing and production departments at KXAN, as well as with other Nexstar stations and Nexstar corporate on projects and initiatives
* Partner with the investigative team on digital presentation and execution of special reports
* Lead digital coverage plans for major events
* Coach digital team and newsroom on digital-first best practices

Skill / Experience Requirements
* Proven leadership in digital journalism with a track record growing local audience and engagement.
* Expert at writing and editing for web; headline testing and packaging that drive clicks without compromising integrity.
* Strong news judgment; fast, first and accurate in breaking news; meticulous on enterprise/investigative edits.
* Advanced proficiency with analytics, especially Adobe Analytics; familiarity with Chartbeat a plus.
* Working knowledge of SEO and AP Style; comfort coaching reporters on both.
* Operational fluency in Word Press/CMS workflows; bonus for HTML/CSS and basic image/video tools (e.g., Photoshop and Premiere).
* Experience with live streaming and OTT workflows, push alerts, newsletters, and social publishing.
* Excellent communicator and collaborator; organized multi‑tasker who thrives under deadline pressure.
* Positive people leader who provides regular, constructive feedback and fosters an inclusive, high‑trust team culture.

Education & Experience:

* Bachelor’s degree in Journalism, Communications or related field preferred; equivalent experience considered.
* 6–10+ years in digital news; 3–5+ years leading digital teams, ideally including investigative or special projects workflows.
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