Public Relations Associate

• Job Location:
  
  TX-Austin AC - Austin, TX
• Salary Range:
  Undisclosed
• Job Category:
  Public Relations
• Schedule:
  
  Mon-Fri 40 hours per week

• 29 days PTO
• 12 Paid Holidays
• Affordable Health Insurance
• Retirement Benefits with Employer Match

Under the supervision of the immediate supervisor, assists in the planning, direction, monitoring and evaluation of all public relations functions for the Corps or Area Command; ensures that The Salvation Army maintains a favourable and positive image in the community; serves as liaison to select media ensuring the desired message is communicated; assists in the creation of a communications strategy for the location to ensure that The Salvation Army’s message is effectively delivered to its audiences.

• Functions as part of public relations team to accomplish overall communication goals; brainstorms ideas and concepts with manager and team members; maintains strict confidentially on sensitive issues.
• Consults with team members and manager to evaluate individual project needs; prioritises, tracks, executes, and maintains records of the specific tasks, costs and time schedule of multiple projects.
• Serves in the place of and operates completely in the stead of the immediate supervisor to provide a range of public relations services for more than half the centres in the command; performs the responsibilities of the manager as needed for media opportunities and incidents as assigned.
• Functions in a supervisory capacity for corps or service centre personnel for video shoots, media opportunities, client interviews, photography sessions, etc.; works with the graphic designer for social media posts and graphic design projects to accomplish envisioned goals.
• Participates in planning, calendaring, and backdating necessary for the success of assigned projects; keeps projects on track to meet scheduled deadlines; organizes and maintains files and records on projects, promotions, special events, publications, vendors and contracts.
• Researches and secures information on a variety of topics and issues from various individuals and departments, as well as from outside sources.
• Creates content for feeds and snippets in various social media sites; schedules and organizes multiple constituents to generate content on a weekly basis; conducts keyword research including cataloguing and indexing target keyword phrases and optimising tags on our feeds, sharing sites such as You Tube, Flickr, Facebook, Twitter, Wikis, blogs and forums, and search engines through copywriting, creative & keyword optimisation.
• Helps develop content for the Corps or Area Command website, as well as manages the receipt of, and approves for posting content for Corps community centre websites; provides public relations services for assigned centres throughout the year; travels to various Salvation Army locations to uncover ideas, gather information, take photographs and shoot video.
• Stays informed of community issues and public opinion related to anything that might be of interest or concern to The Salvation Army.
• Researches issues of importance to The Salvation Army, such as electric rates, homelessness, hunger, child care, poverty, etc.; helps maintain statistical, demographic and trend‑related information.
• Writes copy for press releases, articles, Web site, social media, newsletters, brochures, annual reports, fund‑raising letters, video scripts, event scripts, targeted at donors, corporations and volunteers.
• Helps develop ideas and opportunities for feature articles, interviews, presentations and other public relations activities that promote awareness of the organisation with various target groups.
• Conducts interviews with recipients of…