Public Relations Associate

Job Details:

Job Location:

TX-Austin AC - Austin, TX 78723, Job Category:
Public Relations,

Schedule:

Mon-Fri 40 hours per week

Benefits:

• 29 days PTO
• 12 Paid Holidays
• Affordable Health Insurance
• Retirement Benefits with Employer Match

Job Summary:

Under the supervision of the immediate supervisor, assists in the planning, direction, monitoring and evaluation of all public relations functions for the Corps or Area Command; ensures that The Salvation Army maintains a favorable and positive image in the community; serves as liaison to select media ensuring the desired message is communicated; assists in the creation of a communications strategy for the location to ensure that The Salvation Army’s message is effectively delivered to its audiences.

Essential Functions:

This job description should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of this position. The incumbent may be requested to perform job-related responsibilities and tasks other than those stated in this job description.

Public Relations Responsibilities (75%):

• Functions as part of public relations team to accomplish overall communication goals; brainstorms ideas and concepts with manager and team members; maintains strict confidentially on sensitive issues.
• Consults with team members and manager to evaluate individual project needs; prioritizes, tracks, executes, and maintains records of the specific tasks, costs and time schedule of multiple projects.
• Serves in the place of and operates completely in the stead of the immediate supervisor to provide a range of public relations services for more than half the centers in the command; performs the responsibilities of the manager as needed for media opportunities and incidents as assigned.
• Functions in a supervisory capacity for corps or service center personnel for video shoots, media opportunities, client interviews, photography sessions, etc.; works with the graphic designer for social media posts and graphic design projects to accomplish envisioned goals.
• Participates in planning, calendaring, and backdating necessary for the success of assigned projects; keeps projects on track to meet scheduled deadlines; organizes and maintains files and records on projects, promotions, special events, publications, vendors and contracts.
• Researches and secures information on a variety of topics and issues from various individuals and departments, as well as from outside sources.
• Creates content for feeds and snippets in various social media sites; schedules and organizes multiple constituents to generate content on a weekly basis; conducts keyword research including cataloging and indexing target keyword phrases and optimizing tags on our feeds, sharing sites such as You Tube, Flickr, Facebook, Twitter, Wikis, blogs and forums, and search engines through copywriting, creative & keyword optimization.
• Helps develop content for the Corps or Area Command website, as well as manages the receipt of, and approves for posting content for Corps community center websites; provides public relations services for assigned centers throughout the year; travels to various Salvation Army locations to uncover ideas, gather information, take photographs and shoot video.
• Stays informed of community issues and public opinion related to anything that might be of interest or concern to The Salvation Army.
• Researches issues of importance to The Salvation Army, such as electric rates, homelessness, hunger, child care, poverty, etc.; helps maintain statistical, demographic and trend-related information.
• Writes copy for press releases, articles, Web site, social media, newsletters, brochures, annual reports, fund-raising letters, video scripts, event scripts, targeted at donors, corporations and volunteers.
• Helps develop ideas and opportunities for feature articles, interviews, presentations and other public relations activities that promote awareness of the organization with various target groups.
• Conducts interviews with recipients of services, staff, and others for stories in newsletters, brochures, blog, Web site and on video.
• Provides photography services for a variety of projects and events; helps maintain organized electronic photo files.
• Plans, writes, shoots, directs and edits videos; confidently operates video camera in a variety of settings to successfully capture images and audio; uses professional studio-quality lights to appropriately light various scenes; works with nonlinear editing software to…