Producer , Social; FinLit
Listed on 2026-11-01
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Creative Arts/Media
Social Media, Content Writer / Copywriter, Journalism
Accountabilities:
- Create and produce highly shareable, social-first content for multiple platforms, including short-form videos, graphics, and other audience-focused digital assets, while consistently meeting tight deadlines.
- Identify compelling stories, memorable moments, and relevant ideas from financial literacy programs and economic journalism that can be adapted into engaging social media content.
- Develop original social video concepts by researching topics, writing scripts, crafting attention-grabbing hooks, selecting clips, and shaping stories for different audiences and platforms.
- Write and edit social media copy, headlines, captions, scripts, and other audience-facing content while maintaining editorial accuracy, clarity, and an engaging tone.
- Plan, schedule, and publish content strategically across Instagram, Tik Tok, You Tube, Facebook, Bluesky, and emerging social media platforms.
- Develop and manage the social media strategy for the financial literacy portfolio, ensuring content aligns with editorial objectives, audience needs, and platform- specific best practices.
- Edit and produce visual content using video editing and graphic design tools to create polished, accessible, and platform-appropriate assets.
- Monitor social media performance, analyze audience engagement and content metrics, and prepare regular reports to evaluate campaigns and inform future decisions.
- Use analytics, audience insights, and emerging trends to refine content formats, publishing strategies, and creative approaches.
- Collaborate with reporters, producers, hosts, and other editorial colleagues to identify content opportunities and translate journalistic stories into effective social experiences.
- Maintain consistent branding, editorial voice, and journalistic standards across all social platforms, ensuring that content is accurate, engaging, and appropriately fact-checked.
- Stay informed about evolving social media formats, platform algorithms, creator trends, and industry best practices, particularly within financial literacy and economic education.
- Help foster meaningful conversations between audiences, hosts, and reporters by developing interactive content and encouraging community engagement.
- Appear on camera when needed or direct and edit on-camera video content to support storytelling and audience connection.
Requirements:- Bachelor's degree in Journalism or a related field.
- At least 5 years of experience producing social media content for a brand, media outlet, newsroom, publication, or other editorial organization.
- Demonstrated success creating engaging, high-performing social content, including short-form video, graphics, and platform-specific storytelling.
- Familiarity with financial literacy topics and social media trends in the financial education space, including how creators and organizations engage audiences around money, personal finance, and economic issues.
- Strong editorial judgment and a solid understanding of journalistic standards, accuracy, and fact-checking practices.
- Genuine interest in how economic news and financial topics affect people's everyday lives, with the ability to translate complex subjects into accessible, relatable content.
- Excellent social copywriting skills, including the ability to write compelling headlines, captions, scripts, hooks, and concise audience-facing messages.
- Strong understanding of social media trends, publishing strategies, and best practices, particularly for video-first platforms such as Tik Tok and You Tube.
- Proficiency with video editing and visual production tools such as Adobe Photoshop, Adobe Premiere Pro, Cap Cut, DaVinci Resolve, or comparable software.
- Experience using social media analytics and audience insights to measure performance, evaluate engagement, and optimize content strategies.
- Strong communication, organization, and collaboration skills, with the ability to work effectively alongside editorial and creative teams.
- A proactive, accountable, and solutions-oriented approach, with the ability to work independently and exercise sound judgment with minimal supervision.
- Ability to manage multiple projects simultaneously, prioritize competing responsibilities, and consistently deliver high-quality work under tight deadlines.
- Strong creative instincts and an understanding of the formats, storytelling techniques, and visual approaches that resonate with social media audiences.
- Ability and willingness to appear on camera or support the…
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