Digital Product Design Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Product Design Lead based in the United States.

Take the lead in shaping intuitive, engaging, and customer-centered digital experiences within a fast-growing, mission-driven consumer brand. As Digital Product Design Lead, you will oversee the development and evolution of the in-house UX/UI function, establishing design standards, workflows, and a scalable design system. You will play a strategic role in improving the entire digital subscription journey, from initial discovery and conversion to customer retention and reactivation.

Working closely with Product, Creative, Engineering, and Lifecycle Marketing teams, you will translate customer insights and business objectives into impactful design solutions. You will combine hands-on design expertise, research, and data-driven decision-making to continuously improve the user experience. This is an exciting opportunity to influence product strategy, mentor creative talent, and build a design culture within an ambitious early-stage organization.

• Lead the UX/UI design function:
  Establish the design vision, quality standards, workflows, and best practices for the in-house design team. Help rebuild and scale the function while serving as a trusted design partner to leadership.
• Oversee external design partnerships:
  Manage relationships with UX/UI agencies and contractors, define priorities, provide constructive feedback, and ensure consistent quality across deliverables.
• Improve the digital customer journey:
  Design and optimize user flows, wireframes, prototypes, and interfaces across the entire conversion funnel, including homepage, product pages, cart, and checkout.
• Shape subscription experiences:
  Partner with Product and Lifecycle Marketing teams to design key customer interactions, including registration, subscription management, billing, feeding-stage transitions, retention initiatives, cancellation, and winback experiences.
• Drive personalization:
  Develop customer-centered, personalized digital experiences that adapt to individual needs and different stages of the customer journey across websites and subscription touchpoints.
• Build and maintain the design system:
  Audit and establish a scalable design system, including UI components, design tokens, style guides, documentation, and naming conventions. Ensure consistency across web and mobile platforms through a mobile-first approach.
• Maintain design quality and organization:
  Take ownership of Figma file management, component libraries, and design documentation to ensure consistency, accessibility, and efficient collaboration.
• Conduct user research and validation:
  Plan and execute qualitative and quantitative research, including usability testing, customer interviews, behavioral analysis, and conversion funnel assessments.
• Translate insights into improvements:
  Identify customer pain points, develop clear problem statements, and proactively propose solutions that improve conversion, retention, usability, and overall satisfaction.
• Leverage data and experimentation:
  Conduct competitor research, analyze customer feedback, and use A/B testing and performance metrics to validate design decisions and continuously optimize digital experiences.
• Collaborate across departments:
  Work closely with Creative, Product, Engineering, Lifecycle Marketing, Brand, and Product Marketing teams to ensure a cohesive experience aligned with technical requirements and business priorities.
• Lead design projects and processes:
  Define deliverables and timelines, manage dependencies and potential blockers, communicate design decisions effectively, and break complex initiatives into achievable MVPs.
• Champion the customer perspective:
  Keep customer needs, feedback, and experiences at the center of every design decision, ensuring that digital interactions remain intuitive, accessible, and supportive.

• Significant professional experience in digital product design, UX/UI design, or a related field, ideally within direct-to-consumer (DTC), subscription-based, membership, or recurring-revenue businesses.
• Demonstrated experience building, managing, or leading an in-house UX/UI design function, including establishing design standards, workflows, and quality expectations.
• A strong portfolio showcasing customer-focused design decisions, research insights, problem-solving approaches, and measurable outcomes following…