Senior Lead Game Product Manager

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Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Pop Cap is seeking an experienced Senior Lead Game Product Manager to join our team.

As a Senior Lead Product Manager, you will be responsible for defining and driving the Acquisition, Engagement, and Monetization strategies for Plants vs Zombies 3. You must be passionate about representing the voice and needs of our players and business.

This role will focus on the New Player Funnel and Live Service Operations, with opportunities to flex into other areas of Game Product Management as the project necessitates. You will report to the head Product Manager on the team.

Product Management is a collaborative, cross‑functional discipline. Product Managers are expected to work closely with other PMs, Analysts, Developers, Marketing, and other stakeholders.

This is a role that drives decisions using data. Performance metrics, research, and analysis are all tools you have experience using to inform growth efforts.

• Manage and conduct operations impacting the live service player journey from the install funnel through to regular daily engagement
• Conduct and communicate in-depth analysis of live player behavioral trends using data insights and strong business acumen to impact top line KPIs
• Track performance on a daily, monthly, and quarterly basis
• Communicate KPIs to internal and external stakeholders and adjust designs/plans accordingly
• Work closely with the game team and various stakeholders to gather requirements and help define the live service roadmap
• Influence partners to rally behind your ideas and effect change among various teammates and collaborators
• Define requirements for Data Analytics, A/B testing, push notifications, and other partner tools
• Hold an informed, expert perspective on established models for monetizing games
• Monitor competitive trends and best practices, third parties tools/partnerships, and internal business intelligence with the goal of identifying opportunities to fold into Pop Cap’s operations
• Leverage first‑ and third‑party tools to define, track, and serve a variety of player segments
• Learn, have fun and build games that millions of people love to play

• Strong analytical skills and experience with data‑driven product design and decision making
• Success building web or mobile consumer‑facing products in the past
• Experience with every phase and/or deep experience with the live service phase of the game development cycle
• Experience with multivariate testing in web or mobile products
• Experience defining specs or PRDs with clear business requirements, user flows, and wireframes
• Strong in Excel, able to create models and simulations of in‑game economies
• Experience balancing virtual economies, with an strong understanding of how economy design impacts the user experience
• Strong communication and writing skills
• Experience communicating both creative and technical feedback to diverse groups
• Passion for creating great freemium games, with the ability to identify flaws in design, art, and “feel”
• Self‑motivated team player that brings excitement and enthusiasm to work each day
• Carry a growth mindset that is open to feedback and outside‑the‑box thinking
• Loves games and has experience with Pop Cap titles (Plants vs Zombies, Bejeweled, etc.)

• BS/BA degree, ideally in a quantitative discipline; MS/MBA preferred
• 8+ years of experience in product management in live service games, scaled consumer‑facing digital products, and/or a systems design background

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay…