Business Analyst - Marketing

About UsSince 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.Continuous professional growth and leadership opportunities.

Health, wellness, and financial benefits to offer peace of mind to you and your family.

World-class facilities and the technology you need to thrive – in our offices or yours.

Job Summary The Business Analyst - Marketing is responsible for strengthening the operational and financial foundation that enables the Marketing organization to effectively plan, prioritize, and measure work. This role provides centralized ownership of budget tracking, financial reconciliation, spend visibility, and strategic resource planning across marketing initiatives, partner-funded programs, and cross-functional investments.

Partnering closely with Marketing leadership, Finance, Operations, PMO, and business stakeholders, the Marketing Business Analyst translates financial and operational data into actionable insights, governance processes, and executive-ready reporting. This role improves transparency, supports investment decisions, reduces process friction, and ensures Marketing resources are aligned with business priorities and measurable outcomes.

Role Description Oversee the end-to-end budget lifecycle, including tracking spend across partner MDF, internal campaigns, and cross-pillar initiatives.

Reconcile actual spend against forecasts to ensure accuracy, accountability, and fiscal discipline.

Manage budget reporting processes and partner with Finance to ensure timely and accurate financial close activities.

Partner with data and business teams to build and maintain ROI calculators, forecasting models, and financial analyses.

Translate raw data into actionable insights that support strategic planning and executive decision-making.

Monitor budget trends, identify risks, and recommend corrective actions as needed.

Implement and maintain tracking mechanisms, including request trackers, cost-tracking tools, and budget dashboards, to capture estimated and actual costs.

Provide real-time visibility into marketing investments, spend allocation, and budget utilization across teams and initiatives.

Ensure consistency and transparency in spend reporting across all marketing pillars.

Audit existing financial workflows to identify inefficiencies, redundancies, and opportunities for automation.

Standardize documentation, approval workflows, invoicing processes, and vendor management practices.

Establish governance processes for budget tracking and reporting.

Develop and maintain executive dashboards that provide leadership with clear visibility into budget health, spend velocity, forecast accuracy, and resource allocation.

Deliver recurring reporting and ad hoc analyses that support operational and strategic business reviews.

Clearly communicate financial performance, opportunities, and risks to leadership stakeholders.

Success in this role will be measured by:

Accurate and timely budget reconciliation and forecasting.

Increased visibility into marketing investments and spend allocation.

Improved financial processes, governance, and reporting consistency.

Enhanced leadership confidence in budget reporting and resource planning decisions.

Actionable insights that optimize marketing investments and operational efficiency.

Behaviors and Competencies Analytical Thinking –…