Senior Performance Marketing Specialist

We're seeking a Sr. Performance Marketing Specialist to join our Performance Marketing team. This role will be a key driver in scaling our paid media programs, with a strong emphasis on direct media buying, managing sponsor ships with industry partners, and programmatic advertising. You'll also contribute to other performance channels such as paid search, paid social, pay-per-lead, and affiliate marketing.

This is a hands-on role ideal for someone who thrives in B2B tech and SaaS environments, understands complex buyer journeys, and can craft and optimize campaigns that deliver measurable business impact. You'll work closely with cross-functional teams—including content, product marketing, analytics, and sales—to ensure our campaigns reach the right audience with the right message at the right time.

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business.

• Manage sponsorship agreements with key industry partners to maximize brand visibility, engagement, and lead generation.
• Plan, execute, and optimize programmatic advertising campaigns across display, video, and native formats.
• Support paid search, paid social, affiliate, and other performance marketing programs to drive MQL/SQL generation and brand-building efforts.
• Collaborate with creative teams to develop compelling ad creative and landing pages optimized for conversions.
• Monitor performance metrics, analyze campaign data, and provide actionable insights to improve ROI and CPA.
• Manage budgets effectively, ensuring spend is optimized and forecasted accurately.
• Stay ahead of industry trends, new platforms, and competitive activity to identify new growth opportunities.
• Partner with analytics teams to develop reporting dashboards and track performance against KPIs.

• 5+ years of experience in performance marketing, with at least 2+ years in direct media buying and programmatic advertising.
• Proven track record in managing B2B tech or SaaS paid media campaigns.
• Strong understanding of the full-funnel buyer journey and how to tailor media strategies for awareness, consideration, and conversion.
• Hands-on experience with direct buys, programmatic platforms, paid search, and paid social.
• Strong analytical skills, comfortable working with data to understand what marketing programs are influencing performance.
• Excellent negotiation, project management, and organizational skills.
• Familiarity with marketing automation tools and CRM systems.
• Ability to work cross-functionally and thrive in a fast-paced, high-growth environment.

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team.

We recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent, and ideas. Experience comes in many forms, and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture.

We are an equal opportunity employer and welcome applicants from diverse backgrounds.