Digital Marketing Specialist Pad Austin, TX

Digital Marketing Specialist job at The Staff Pad. Austin, TX.

The Staff Pad has partnered with a law office in Austin, TX to hire a Digital Marketing Specialist.

Location: Austin, TX (Hybrid)

Required: 2+ year of experience in paid search, paid social, and SEO

Are you a rising digital marketing professional ready to take your career to the next level? This hybrid role offers the opportunity to make a real impact—driving paid traffic, boosting organic visibility, and supporting a mission-driven legal team focused on Justice for All. Life Changing Results.

The Digital Marketing Specialist will create, manage, and optimize paid digital advertising campaigns while executing SEO strategies to improve organic search performance. This role blends creativity, analytics, and technical skill to grow awareness, engagement, and conversions across multiple platforms.

Paid Digital Advertising

• Develop and expand paid search campaigns
• Conduct keyword research and identify high‑value opportunities
• Monitor, analyze, and optimize campaigns using Google Analytics
• Provide weekly performance reports and recommendations
• Execute and maintain paid social campaigns across Meta and other platforms

Search Engine Optimization (SEO)

• Conduct keyword research and competitive analysis
• Optimize on‑page elements (metadata, headings, internal links, content)
• Support off‑page SEO, including link‑building strategies
• Perform technical SEO audits and resolve identified issues
• Track rankings, traffic, and performance using analytics and SEO tools

Additional Duties

• Manage individual and team marketing projects
• Support long‑term brand management and awareness strategies
• Collaborate with vendors and stay current on digital marketing trends

Qualifications

• Proficiency with Google Ads, Google Analytics, Search Console, Meta Ads, and SEO tools (Bright Edge, SEMrush, Moz)
• Experience managing large‑scale PPC campaigns
• Strong understanding of on‑page, off‑page, and technical SEO
• Familiarity with Word Press and SEO-friendly site structures
• Excellent analytical, project management, and communication skills
• Detail‑oriented and deadline‑driven
• Bachelor’s degree preferred
• Previous law firm experience is a plus

• Salary commensurate with experience
• Hybrid schedule: work remotely two days per week
• Opportunities for training, mentoring, and advancement
• Contingency fee referral bonus opportunities
• 20 days PTO + 11 paid holidays
• Medical, dental & vision insurance (100% of base medical plan covered)
• Simple IRA with up to 3% company match