Media Planning & Buying Lead - NorthAm & LatAm

Media Planning & Buying Lead - North Am & Lat Am

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Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.

Job Description

More about our mission and what we offer
. We’re looking for a data‑driven individual with a strong media buying track record, particularly focused on TV/CTV, OOH/DOOH and Radio (Terrestrial and Digital), ideally matured across the US, Canada, Brazil and Mexico. You will focus on leading media buying in North

AM and LATAM, working towards full funnel goals. We live, breathe, and think growth, efficiency and excellence in execution and are looking for someone who can drive the media strategy, brief and deliver quality media executions and push channel innovation.

Expectations For This Role Include

• Briefing and guiding the development of media plans, in collaboration with multiple third party media agencies and internal teams (constantly reviewing our setup, managing and negotiating terms, balancing options around in‑housing vs. outsourcing, leveraging media insights tools)
• Supporting the definition of test & learn agendas, in terms of channel mix, flighting options (bursts vs. always‑on) and R&F levels
• Monitoring performance against forecast, identifying improvement areas and driving in‑flight optimizations
• Ensuring post campaign analysis are conducted and learnings are codified and shared to support further refinements of subsequent flights

Qualifications

• Have experience driving media strategy and execution across NORTHAM and LATAM, equally comfortable working with agencies and internal teams
• Data driven and passionate about media, balancing traditional and more addressable/programmatic buying methods
• Aware of the evolution of the media landscape and the need to embrace technology, both to effectively buy and to accurately measure outcomes, with specific reference to DSPs, attention providers and post‑campaign analysis tools

We’re a little different to what you might be used to. At Wise we’re on a mission to empower users to make smarter financial decisions based on transparent information.

In order to do so we empower and trust our teams to take ownership over decision making and execution within their area of ownership, ensuring they can execute on the things that will have the greatest impact for our users.

What’s in it for you? You’ll be part of a team of exceptionally talented marketers who consistently break new ground in the way they engage customers. Within Wise we operate in a flat structure, you’ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact in one of the UK’s fastest growing & most successful scaleups.

Salary range (annual): $ - $

All employees are expected to be inclusive and respectful. We are a diverse, equitable, and inclusive workplace.