Email Marketing Specialist

Job Description

Join to apply for the Email Marketing Specialist role at Silktide
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Help make the web better for everyone. We’re a fast-growing, profitable, self-funded SaaS platform with a 4.8★ customer love and a 4.9★ team score.

We build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more.

We are hiring an Email Marketing Specialist in Austin, TX. You will plan, build, and optimize email programs that create pipeline, grow revenue, and deepen customer engagement.

Where you will work — You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.

• Lifecycle and Nurture
  • Own email lifecycle from lead capture to closed‑won and expansion
  • Build segmented nurture streams for key personas and industries
• Campaigns and Automation
  • Plan, write, build, and launch emails, journeys, and triggered programs in our marketing automation platform
  • Create event and webinar sequences, trial and onboarding flows, renewal and upsell paths
• Segmentation and Personalization
  • Use firmographic, behavioral, and product signals to target the right message at the right time
  • Maintain clean lists and preference centres to respect choices & improve engagement
• Conversion and Testing
  • Lift email CTR and downstream conversion with structured A/B tests on copy, subject lines, CTAs, and layouts
  • Partner with Web on landing pages to raise click‑to‑lead and lead‑to‑opportunity rates
• Deliverability and Compliance
  • Monitor sender reputation, inbox placement, and performance by mailbox provider
  • Manage authentication and compliance best practices: SPF, DKIM, DMARC, CAN‑SPAM, GDPR
  • Create, launch, and maintain a global subscription page
• Reporting and Insight
  • Build clear dashboards for open rate, CTR, CTOR, conversion, pipeline influenced, and revenue sourced
  • Analyze cohort performance and share insights with Marketing and Sales
• Collaboration
  • Work closely with Product Marketing for messaging and offers
  • Align with SDR and Sales on handoffs, SLAs, and feedback loops

• You are a resident of Austin, TX (or willing to relocate) and fluent in English
• 3–5+ years in B2B SaaS email or lifecycle marketing with measurable pipeline impact
• Hands‑on with a modern automation platform and CRM. Hub Spot, Marketo, or similar
• Strong copy skills and a good eye for design and accessibility. Basic HTML and CSS for email is a plus
• Comfortable with testing frameworks, segmentation, and data hygiene
• Understand deliverability mechanics and legal requirements
• Analytical mindset. You track outcomes & iterate quickly
• Organized and collaborative; you communicate clearly & keep projects moving

• Base salary: $75,000 – $95,000 (annual)

• Be part of a fast-growing company that is making the web better for everyone
• Freedom to innovate with room to test ideas & scale what works
• Join a creative, ambitious team with top‑tier customer and employee ratings
• Market a product that delivers meaningful outcomes for accessibility, performance & quality
• Opportunity to grow your career at a profitable, self‑funded SaaS with global reach

• A shiny new Mac Book
• 20 days paid vacation + public holidays, increasing with tenure
• Private Insurance, Health, Dental & Vision, plus Wellness Allowance
• Company Sponsored Pension & enhanced Maternity or Paternity leave
• Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, Monthly Company Outings