Director, Product Marketing - Application Security and Performance

Position Title:
Director, Product Marketing - Application Security and Performance

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the worlds largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.

Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the Worlds Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time e join us!

Are you a seasoned product marketing leader with a passion for cybersecurity and a drive for transformation in the marketplace? Cloudflare is seeking an experienced and results‑oriented individual to lead our application security and performance product marketing team. This high‑impact role offers the opportunity to directly influence pipeline and revenue growth for our App services, introduce innovative use cases and products to market, and develop compelling messaging that drives new customer acquisition and expansion.

The application security and performance portfolio includes our full stack of app security and performance services: web application firewall, API Security, Bot Management, rate limiting, DDOS and client‑side protection products. Successful candidates will have a passion for helping to build a better Internet by enabling new applications, including AI‑enabled services and web properties to improve their security posture and provide excellent user performance and experience.

You will have a drive to understand customer needs, dig into product details, and elevate our messaging to deliver solution‑oriented, breakthrough initiatives. You will enjoy this role if you like working with fast‑paced teams and having autonomy to drive your initiatives.

This role is a part of our Product Marketing team and reports into our Vice President of Solutions, Product and Technical Marketing. This will be a highly visible leadership role within the organization, which will have a significant impact on the long‑term growth of the fast‑growing Cloudflare business.

• Own go‑to‑market strategy and activities for application security and performance products.
• Lead and manage a small team of PMMs to execute the GTM plan for App Services.
• Understand and exploit the weaknesses of App Sec and Performance vendors as well as cloud providers.
• Evangelize Cloudflare products to analysts, prospects, and customers in customer meetings, webinars, conferences and trade shows.
• Be the voice of the product to the entire marketing team. Be the voice of the marketing team to the product management and CTO organization.
• Develop differentiated messaging for our application security and performance portfolio, and platform.
• Develop and execute integrated marketing campaigns to drive demand for application security and performance products, solutions and use cases.
• Provide support for the field sales teams in the form of sales plays and enablement for both mid‑market and enterprise field and partner teams.
• Partner with our Analyst Relations and product management teams to establish Cloudflare as a security leader and application platform of choice for developing and delivering applications globally.

• 8+ years of experience in product…