Marketing Operations Manager

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Description:

**** Marketing Operations Manager
** We are looking for a highly organized and detail-oriented Marketing Operations Manager to join our team. This individual will be a key player in ensuring the efficiency and effectiveness of our marketing technology stack, with a primary focus on Hub Spot. They will partner with product marketing to identify and define target personas and ideal company profiles. The ideal candidate will be a data-driven problem-solver with a passion for process optimization, data quality, and the strategic use of marketing automation to drive business growth.

Data Governance & Quality
• Data Integrity:
Be directly responsible for the health and cleanliness of our Hub Spot database. Partner with Director of Data to ensure data accuracy, consistency, and completeness.
• Data Enrichment & Hygiene:
Implement strategies and tools for data enrichment and regularly perform maintenance tasks, including deduplication and data standardization.
• Segmentation & Personas:
Manage the creation and maintenance of a well-structured contact database, enabling targeted marketing efforts through sophisticated segmentation and persona data.
• Compliance:
Ensure all data practices are compliant with relevant regulations (e.g., GDPR, CCPA). Qualifications
• Hub Spot Mastery:
An expert user of Hub Spot Marketing Hub and Operations Hub, with deep, hands-on experience in advanced features, system administration, and automation.
• Salesforce Integration:
In-depth knowledge of setting up and managing a seamless integration between Hub Spot and Salesforce.

Data-Driven Mindset: A strong analytical aptitude with the ability to interpret data and translate it into actionable insights.  Reporting & Analytics:
The ability to build robust dashboards and reports in Hub Spot to monitor data quality and provide actionable insights. Communication:
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Education:

Bachelor's degree in Marketing, Business, Computer Science or a related field. Certifications from major marketing automation platforms like Hub Spot, Marketo, or Salesforce are highly valued.

Competitive Medical, Dental and Vision Insurance Plans 6% 401K matching
** Compensation
* * The targeted hiring base pay range for this position is between $71,250 and $95,000. DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time. The actual base pay offered for this position will be dependent upon many factors, including but not limited to: prior work experience, training/education, transferable skills, business needs, internal equity and applicable laws.

The targeted hiring base pay range is subject to change and may be modified in the future. This role may also be eligible for market competitive variable pay and benefits.
** Confidence-Driven:
** We help customers move with clarity and conviction. We bring the data and operational knowledge leaders need to act.
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