Lead Conversion Manager

House Max Funding is a leading hard money lender focused on empowering real estate investors with fast, flexible financing solutions. Headquartered in Austin, Texas, weve funded over $2 billion across thousands of loans, making us one of the most trusted names in the industry. Our team combines deep expertise in real estate and lending with a passion for innovation and growth.

Joining House Max means becoming part of a high-performing team that values transparency, speed, and customer success. If you thrive in a fast-paced environment and want to make a measurable impact, wed love to hear from you.

As a Lead Conversion Manager, you will play a critical role in maximizing the performance of our digital funnels and lead lifecyclefrom inbound engagement through closing and post-sale follow-up. Your mission is to analyze user and lead behavior, identify friction points, and implement strategies that accelerate conversion and revenue growth.

• Analyze performance across all funnel stages (lead ? contact ? application ? approval ? funding ? repeat borrower).
• Study user and lead behavior using heatmaps, session recordings, analytics dashboards, and funnel reports to uncover friction and drop-off points.
• Assess lead quality by source and channel; share actionable insights with leadership.
• Develop and maintain dashboards and reporting frameworks for continuous insights.
• Establish benchmarks for lead response time, contact rate, application completion, approval rate, and funding conversion.

• Optimize how leads are routed, nurtured, and re-engaged across marketing automation and CRM systems.
• Reduce time to application and ensure borrowers understand requirements for speed-to-close (docs, credit pulls, appraisals, property details, etc.).
• Partner with Sales/Loan Officer team to align CRO opportunities with borrower expectations and underwriting realities.

• Improve metrics tied to revenue, including lead-to-app rate, app-to-approved rate, approved-to-funded conversion, cost per funded loan, and repeat borrower rate.
• Identify borrower behavior trends (timeline sensitivity, credit hesitations, documentation friction, confidence gaps) that impact closing probability.

• Work closely with Marketing to improve messaging consistency across all borrower touchpoints.
• Collaborate with Sales, Marketing, and Operations teams to identify and resolve friction in handoffs, communication gaps, and site changes.
• Gather feedback from sales reps to inform campaign optimization and training.

• Track conversion rates, funnel drop-off, test performance, revenue per visitor, and customer journey quality.
• Provide ongoing reporting and actionable recommendations to leadership.

• Reduced drop-offs across the funnel, especially during application and documentation stages.
• Faster borrower progression from lead ? application ? approval ? funding.
• Increased funded loan volume without increasing acquisition cost.
• Higher trust and engagement across borrower journeys.
• Improved borrower satisfaction, fewer repeated requests, clearer expectations.
• Growth in repeat borrower rate and long-term borrower value.

• 37 years experience in sales operations, funnel optimization, growth, or performance marketing.
• Experience in financial services, lending, fintech, or a similarly regulated environment preferred.
• Strong analytical skills, able to turn data into insights and actionable strategies.
• Proficiency with CRO and analytics tools (e.g., Google Analytics, Hotjar, Heap, Optimizely, VWO, Hub Spot, Webflow, or similar).
• Experience in A/B testing frameworks, statistical significance evaluation, and experiment design.
• Comfortable working cross-functionally with marketing, sales, design, and product teams.
• Excellent communication and presentation skills.
• Knowledge of borrower psychology, digital UX, and trust-building best practices.
• Proficient in CRM systems (e.g., Salesforce) and marketing automation platforms (Hub Spot, Marketo,…