Digital Marketing Specialist

Required:

1+ years of experience in paid search, paid social, and SEO.

Ready to shine in the world of digital marketing? If you're a rising star eager to make an impact and take your career to the next level, we want to hear from you! Join our team as a Digital Marketing Specialist and help us drive success through innovative strategies and creativity.

Our Mission – Justice for All. Life Changing Results.

As Digital Marketing Specialist, you will be responsible for creating, managing, and optimizing paid digital advertising campaigns while also implementing and executing SEO strategies to enhance organic search visibility. Your role will focus on both driving paid traffic through strategic ad campaigns and improving website rankings through SEO best practices.

Your responsibilities will include:

• Paid Digital Advertising: tactical campaign development and expansion of existing paid search marketing campaigns, conducting keyword research and selection for pay-per-click campaigns, monitoring and optimizing campaign metrics via Google Analytics, making recommendations on keyword selection, producing weekly campaign performance reports, and executing and maintaining paid social media campaigns.
• Search Engine Optimization (SEO): conducting keyword research and competitive analysis, implementing on-page SEO optimizations, developing and executing link-building strategies, conducting site audits to identify and fix technical SEO issues, optimizing content for search engines, and tracking and analyzing website performance using Google Analytics and other SEO tools.
• Additional Responsibilities: managing individual and/or team projects, implementing and executing long-term brand management strategies, interacting with vendors, and staying up-to-date with the latest trends in paid advertising and SEO.

We are looking for a candidate with the following qualifications:

• Proficiency in Google Ads, Google Analytics, Google Search Console, Meta Ads, and SEO tools (Bright Edge, SEMrush, Moz).
• Experience with managing large-scale PPC campaigns.
• Strong understanding of on-page, off-page, and technical SEO strategies.
• Familiar with Word Press and SEO-friendly website structures.
• Strong problem-solving and project management skills.
• Detail-oriented and deadline-driven.
• Ability to effectively communicate with the executive team.
• Bachelor’s degree is preferred.
• Previous law firm experience a plus.

Compensation and Benefits:

• Salary commensurate with experience.
• Ability to work remotely two days per week.
• Opportunities for ongoing training and mentoring.
• Opportunities to advance and grow within the firm.
• Contingency fee referral bonus opportunities.
• Paid time off (20 days) and 11 paid holidays.
• Medical, vision & dental insurance (100% of Base medical plan covered by the firm).
• Simple IRA with up to 3% company match.

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.