Sr. Growth Manager

Sr. Growth Manager

We're building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs starting with the frontline teams who maintain it. We're the creators of the world's first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies including Shell, Yamaha, Unilever, and Marriott run on UpKeep to modernize their asset operations. We're leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.

• Own the AI-first transformation of an entire industry. Every feature we ship leverages AIfrom predictive work orders to sensor-driven automations. You're not just iterating you're pioneering how data reshapes physical operations.
• Real traction, real scale. Recognized as Gartner's #1 Facility Management solution and G2's top-rated CMMS, we've earned market leadership through product, not puff.
• A company where builders thrive. We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.
• Global team, local energy. With 100+ employees across the world, we support remote-first work with deep investment in our LA HQwhere certain roles and leadership converge for rapid innovation.
• Equity and upside, not just a paycheck. Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you're driven by impact, energized by AI, and hungry to transform a legacy industry we're hiring!

We are hiring a strategic and action-oriented Sr. Growth Manager to lead our in-person and digital event marketing programs, as well as contributing to full-funnel campaign execution that drives measurable revenue growth. This role is ideal for a marketer with a history in demand generation who thrives in fast-paced environments, is excited by experimentation, and is eager to explore the full potential of AI in accelerating execution.

You’ll be responsible for planning and executing high-impact inbound campaigns, webinars, and ABM initiatives that engage our target accounts. You’ll partner closely with Sales, Product Marketing, and Content Marketing to build and scale new approaches to outbound engagement, campaign delivery, and field marketing.

Success in this role requires creativity, operational excellence, cross-functional collaboration, and a hands-on attitude. If you’re looking to drive meaningful business impact through event strategy, ABM integration, and AI-augmented marketing, we’d love to meet you.

• Build, manage, and optimize campaigns that generate MQLs and that convert into revenue.
• Develop and execute campaigns across paid media, webinars, email nurture, ABM, SEO, and partnerships.
• Run experiments at speed :
  Test channels, messaging, offers, and landing pageskill what doesn’t work and scale what does.
• Optimize lead flow and funnel conversion :
  Partner with Sales to tighten lead scoring, routing, and follow-up SLAs.
• Measure relentlessly :
  Build dashboards for CPL, CAC, pipeline contribution, win rates, and ROI by channel (utilizing tools such as Salesforce, Hub Spot / Marketo)
• Partner cross-functionally :
  Work with Product Marketing to ensure messaging hits, and with Content to fuel campaigns.
• Innovate demand creation :
  Bring new ideas (consulting agency collaborations, PLG campaigns, virtual events) that go beyond the standard playbook.
• Leverage AI tools to enhance speed, creativity, and impact such as summarizing research, building content drafts, or optimizing campaign assets

• 36+ years of B2B SaaS marketing experience (mid-market / enterprise focus a plus).
• Proven track record of building and scaling demand gen programs that drove measurable pipeline growth.
• Deep channel expertise (Linked In Ads, Google Ads, SEO,…