Senior Product Marketing Manager - Weather

Senior Product Marketing Manager - Weather

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For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize supply chains, ensure market stability, and safeguard infrastructure against disruption. We don’t follow trends—we set the standard for precision, trust, and operational impact.

DTN is at an exciting inflection point. Building off a foundation of financial strength, profitability, and industry trust, we’re accelerating growth and expanding our global footprint. Our purpose-built solutions—powered by AI and honed by decades of vertical expertise—are helping some of the world’s most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world.

We are seeking a Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for select verticals in DTN’s Weather business unit. This high-impact role supports a diverse set of weather intelligence products and platform capabilities, serving operational leaders across a wide range of industries where weather is not just a variable— but a risk factor and strategic input. This is a role that requires experience working in multi-product, multi-vertical environments, where customers have unique workflows, pain points, and buying behaviors.

You will collaborate closely with Product Management, Marketing, Sales, and Industry stakeholders to drive awareness, adoption, and growth. If you’re intellectually curious, energized by complexity, and passionate about connecting customers to the real-world value of data and technology, this is your chance to shape how some of the world’s most critical businesses make better weather-informed decisions.

• Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals.
• Craft persona- and vertical-specific value propositions that resonate across industries and define the evolution of the ICP’s.
• Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation.

• Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals.
• Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions.
• Outline launch and GTM plans for new products that include sales enablement, content assets, and launch theme readiness.
• Incorporate the voice of the customer into launch planning and display curiosity for sharing awareness of our weather solutions and products.
• Develop a cohesive messaging framework for our Weather Hub Solutions and products across the DTN platform.

• Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals.
• Develop sales pitch decks, battle cards, and one-pagers tailored to vertical-specific use Cases.
• Lead global sales enablement efforts—designing training plans, presenting at events, and creating qualification guides and sales decks.
• Conduct market and competitive research to inform messaging, sales enablement, and product strategy.
• Drive a steady cadence of Weather thought leadership content, e-books, webinars, and minivideos.
• Support Weather marketing initiatives with demo scripts, marketecture, customer stories, and business value tools.
• Deliver training sessions and updates to keep field teams aligned with product evolution.

• Conduct analysis, customer interviews, and competitive research to inform strategy and roadmap inputs.
• Partner with Product Management to surface market needs, prioritize features, and define customer-centric…