Senior Digital Accounts Manager

Overview

At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

The Senior Digital Marketing Account Manager is responsible for leading a team of talented digital team members to develop best in class digital marketing. This individual is charged with driving digital strategy to meet objectives and project deliverables while leveraging a solid understanding of digital initiatives, policies, procedures and/or requirements.

With a focus on inbound and outbound marketing efforts, lead generation and marketing channel optimization, this role is critical to increasing volume and promoting brand growth through the development, management, and reporting of digital plans and partnerships.

• Effectively guide, mentor, and lead a team of digital associates with a focus on paid media, social media SEO and website best practices
• Establish strong working relationships with a variety of digital partners to manage the digital media‑buying, placement, monitoring and reporting
• Lead the in‑house day to day operation of all digital marketing efforts; working at both the strategic level and operational level as a subject matter expert
• Measure and report performance of all digital marketing efforts (SEO, paid search, email marketing, etc.), against goals (ROI and KPIs) and provide strategic recommendations
• Contribute to large‑scale planning related to the execution of the digital strategy
• Maintain end‑to‑end digital marketing capabilities and strategy that aligns with the needs and goals of each property and RPM Living
• Oversight and management of corporate and property‑level website strategy, SEO optimization, initiatives and best practices.
• Set and deliver short and long‑range content management direction for websites
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies
• General oversight and management of all digital initiatives for RPM properties and corporate channels, including but not limited to; websites, portals, SEO, paid search, ILS’, reputation management, Google web tools and social media
• As needed, develop and manage all components of digital marketing campaigns, inclusive of ads, landing pages, copy, and other assets as applicable
• Audit and manage all digital marketing campaigns created in‑house or outsourced with vendor partners
• Update training materials, guidelines and other documentation related to digital marketing systems
• Provide expertise as needed to RPM clients in partnership with the in‑house marketing associates and operations teams
• Support business development efforts through digital marketing evaluation of prospective new properties and clients
• Oversight and management of Google web tools for corporate and the property portfolio
• As needed, engage with content management system to improve SEO through website back end settings (tagging, photo edits, copy, and other enhancements)
• Communicate clearly all information attained through the follow up of reviews, leads, and marketing materials to the
• Management team, Marketing team, and Senior leadership in efforts to approve upon all of our expectations for our sales goals, employee development, and customer service goals

• Bachelor’s degree from four‑year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
• Minimum of 2 years’ experience with digital marketing (preferably Property Management Experience)
• Proven track record of success in internet advertising and social media campaigns.
• Ability to analyze the market conditions online and respond accordingly
• Google certified is a plus

Physical Requirements:

• May be required to sit or stand for extended periods of time
• Must be able to read documents, computer screens and data
• Must be able to hear and understand verbal communications in person…