Marketing Operations Manager

Job Description

Marketing Operations Manager

We are looking for a highly organized and detail‑oriented Marketing Operations Manager to join our team. This individual will be a key player in ensuring the efficiency and effectiveness of our marketing technology stack, with a primary focus on Hub Spot. They will partner with product marketing to identify and define target personas and ideal company profiles. The ideal candidate will be a data‑driven problem‑solver with a passion for process optimisation, data quality, and the strategic use of marketing automation to drive business growth.

• Mar Tech Stack & Systems Management
  • Platform Ownership:
    Serve as the primary administrator and expert for our marketing technology stack, with a primary focus on Hub Spot Marketing Hub and Operations Hub.
  • Technical Implementation:
    Implement and manage marketing assets such as forms, CTAs, and trackable assets.
  • Ensure proper lead flow and attribution.
  • Integrations:
    Manage integrations with key platforms like Salesforce, Zoom, and others, ensuring a seamless flow of data between systems.
  • System Maintenance:
    Proactively manage and maintain the technology stack, including user permissions and system updates.
• Data Governance & Quality
  • Data Integrity:
    Be directly responsible for the health and cleanliness of our Hub Spot database. Partner with the Director of Data to ensure data accuracy, consistency, and completeness.
  • Data Enrichment & Hygiene:
    Implement strategies and tools for data enrichment and regularly perform maintenance tasks, including deduplication and data standardisation.
  • Segmentation & Personas:
    Manage the creation and maintenance of a well‑structured contact database, enabling targeted marketing efforts through sophisticated segmentation and persona data.
  • Compliance:
    Ensure all data practices are compliant with relevant regulations (e.g., GDPR, CCPA).
• Workflow & Process Optimisation
  • Lead Management:
    Maintain and optimise lead scoring models and routing rules to ensure qualified leads are delivered to the right sales reps in a timely manner.
  • Process Improvement:
    Identify opportunities to streamline and automate system processes to increase efficiency and scalability.
  • Optimization:
    Continuously monitor campaign performance, identify areas for improvement, and implement A/B tests to optimise conversion rates and engagement.
• Collaboration & Support
  • Cross‑Functional Alignment:
    Partner with Marketing and Business Operations to ensure a seamless lead handoff process to Agentic AI and SDR.
  • Stakeholder Support:
    Provide support and training to internal stakeholders on Hub Spot functionality and best practices.

• Hub Spot Mastery:
  Expert user of Hub Spot Marketing Hub and Operations Hub, with deep, hands‑on experience in advanced features, system administration, and automation.
• Salesforce Integration:
  In‑depth knowledge of setting up and managing a seamless integration between Hub Spot and Salesforce.
• Data Sync Proficiency:
  Proven ability to resolve data sync issues, ensuring proper field mapping and maintaining data integrity.
• Analytical Mindset:
  Strong analytical aptitude with the ability to interpret data and translate it into actionable insights.
• Workflow Automation:
  Highly skilled in building automated workflows and data management flows within Hub Spot to proactively address data quality issues.
• Reporting & Analytics:
  Ability to build robust dashboards and reports in Hub Spot to monitor data quality and provide actionable insights.
• Attention to Detail:
  Meticulous attention to detail and a commitment to data accuracy and quality.
• Communication:
  Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams.
• Problem‑Solving:
  Proactive and creative problem‑solver who can troubleshoot technical issues and optimise processes.
• Education:
  
  Bachelor's degree in Marketing, Business, Computer Science or a related field. Certifications from major marketing automation platforms like Hub Spot, Marketo, or Salesforce are highly valued.

• Competitive Salary
• Unlimited PTO
• Flexible working hours
• Remote work model…