Thought Leadership and Eminence Specialist

Introduction

Are you passionate about transforming expert insights into powerful content that drives awareness, consideration, and differentiation for a global consulting brand? Do you think in multi-modal formats—blogs, videos, social content, visual storytelling, podcasts—and know how to turn ideas into impact?

IBM Consulting is seeking a Thought Leadership & Eminence Professional to help shape the external presence of our consultants and position them as influential voices across industries.

You’ll partner directly with consultants, industry specialists, and subject-matter experts to elevate their expertise into thought leadership that stands out—from high-performing social content and compelling executive narratives to speaking engagements at top industry, tech and business events.

This role sits within Marketing and is a unique opportunity to blend strategic marketing acumen with communications expertise. This is a role for someone creative, curious, and strategic—someone who can connect business priorities with bold perspectives to move audiences and build market visibility for IBM Consulting’s capabilities, people, and innovation agenda.

Your role and responsibilities What You’ll Do Thought Leadership & Content Development

• Translate complex consulting insights into clear, compelling thought leadership that fuels brand consideration.
• Produce multi-format content: articles, POVs, blogs, Linked In articles, video scripts, visual storytelling, and social-first content.
• Develop content aligned to major marketing priorities, partner narratives, and demand-generation moments.

Executive Visibility & Personal Brand Development

• Work 1:1 with consultants to build distinctive, credible, and engaging personal brands on Linked In and industry platforms.
• Help leaders articulate bold POVs on AI, cloud, cybersecurity, business operations, industry transformation, and more.
• Coach experts on storytelling, voice, social presence, and on-camera or on-stage delivery.

Social Eminence & Digital Engagement

• Craft creative, scroll-stopping social content strategies to grow executive visibility and reach the right audiences.
• Build multi-platform content plans (Linked In, You Tube, industry sites) that amplify IBM Consulting’s differentiators.
• Partner with IBM’s social advocacy programs to scale impact through organic amplification.

Speaking & Event Marketing

• Identify, recommend, and support high-value speaking opportunities across major events (AWS re:
  
  Invent, Microsoft Ignite, Oracle AI World, Think, Davos, etc.).
• Develop speaker abstracts, talking points, panel content, video scripts, and event-aligned campaigns.
• Shape pre- and post-event content that drives visibility, engagement, and business consideration.

Required technical and professional expertise

• A storyteller at heart, with a journalism, communications, marketing, or editorial background.
• Highly creative and skilled at shaping ideas into multi-format content that connects with executive audiences.
• Experienced in executive communications, content strategy, or thought leadership development.
• Comfortable interviewing experts, distilling complex topics, and crafting sharp POVs.
• Adept at social media strategy—especially Linked In—and passionate about elevating digital influence.
• Able to think conceptually and visually, partnering with designers and video producers to bring ideas to life in multiple formats.
• Strategic and proactive, with a strong sense for what resonates with audiences and moves the market.

Preferred technical and professional experience

• 5+ years in content marketing, thought leadership, or communications roles, preferably in technology or professional services; prior PR agency experience is strongly preferred
• Proven track record of building trusted relationships with senior executives and subject matter experts
• Track record of securing speaking opportunities and media placements for executives or thought leaders
• Strong project management skills with attention to detail and ability to meet deadlines

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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