VP, Identity & Infobase Product Strategy

Key Responsibilities

• Define and drive the product innovation roadmap for Real  a standard identity currency for identity resolution and identity management.
• Define and drive the product innovation roadmap for Infobase as the premier deterministic and observed data profile foundation.
• Develop and execute strategies to achieve product parity with leading identity and data solutions (e.g., RampID, Experian) across the ecosystem.
• Collaborate with GTM Strategy leadership and align product prioritization and roadmaps.
• Collaborate with Direct Sales and Client Management leadership on Product adoption, tracking and white space identification.
• Lead initiatives to define Market Problems, Distinctive Competencies, Portfolio Mix and Build, Buy, Partner decisions.
• Interlock with Sales, Client Success and Marketing to capture and analyze Win/Loss, Pricing and Product Performance.
• Define Product Positioning, Buyer Personas, and Buyer Experience to drive incremental growth across the Identity and Data portfolio.
• Cultivate and manage interlocks with Acxiom Technical Product Management to ensure strategic alignment and prioritization.
• Drive internal product roadmap documentation and product requirements definition and documentation.
• Represent Acxiom Identity and Data Products in industry forums, standards bodies, and client engagements to drive portfolio awareness and drive growth.
• Monitor competitive landscape and emerging trends to inform technical product and partnership strategies.

• 10+ years of experience in adtech, martech, identity solutions and/or data products
  , with a proven track record of driving growth and market leadership.
• Deep understanding of programmatic advertising
  , identity resolution
  , data product creation
  , audience definition and segmentation as well as privacy-compliant data activation
  .
• Strong executive presence and ability to influence at C‑suite level across clients, partners and agencies.
• Experience managing cross‑functional teams and complex product portfolios.
• Familiarity with major agency holding companies and their operational models (Omnicom, IPG preferred).

• Expertise in identity solutions (digital and terrestrial), third‑party data products, collaboration solutions.
• Ability to translate technical concepts into strategic business outcomes.

Homebased - Conway, Arkansas

Conway

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