AI Marketing Automation & Digital Manager - Hybrid

About Asure Software

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever‑changing HR legislative landscape.

Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This position will be based ideally at our Austin, TX or Tampa, FL hub location. Alternative hub locations will be considered:
Nashville, TN;
Burlington, VT;
Cherry Hill, NJ;
Rochester, NY; or Santa Ana, CA.

• Own digital programs that drive awareness and qualified demand across paid media, email, and web experiences—moving fast from insight to execution.
• Build an AI-enabled content and campaign production engine: generate, iterate, and adapt ads, landing page copy, emails, and nurture sequences with strong conversion fundamentals.
• Develop and scale segmented, personalized campaigns aligned to ICPs, verticals, and buyer personas—using AI to tailor messaging and offers without sacrificing coherence or quality.
• Create and optimize full‑funnel digital journeys (ad → landing page → follow‑up → nurture) with a test‑and‑learn mindset and clear performance targets.
• Collaborate with Sales and SDR teams to equip outbound and follow‑up motions with AI‑assisted messaging variations, talk‑track aligned assets, and high‑performing sequences.
• Partner with product and subject‑matter experts to turn complex HR/payroll topics into clear, compelling, high‑velocity digital content (guides, playbooks, toolkits, email courses, short‑form social).
• Drive social amplification and executive visibility by producing AI‑assisted content frameworks, post series, and campaign narratives that spark engagement in‑market.
• Design and run an experimentation cadence: rapid A/B tests across creative, copy, offers, landing pages, and nurture paths—scaling winners and documenting learnings.
• Use AI to accelerate research and creative development: competitive scans, keyword/topic clustering, audience insight synthesis, and content outlines.
• Monitor performance and translate results into concrete actions—what to stop, start, double down on, and why—communicated clearly to stakeholders.
• Coordinate with internal resources and external partners (agencies/freelancers) to execute quickly, using AI to reduce bottlenecks and increase throughput.
• Champion responsible AI usage: establish lightweight guidelines for quality control, factual accuracy, compliance considerations, and brand voice consistency.

• Bachelor’s degree preferred; equivalent experience considered.
• 3–7+ years in digital marketing, growth marketing, demand generation, or a related B2B role.
• Proven, hands‑on experience using AI (especially LLM‑based tools) to produce, iterate, and optimize marketing assets at scale—ads, landing pages, email nurtures, content, and personalization.
• Working understanding of how modern AI systems operate (not just “using ChatGPT”): prompts and system instructions, context limitations, retrieval/grounding concepts, output evaluation, and common failure modes (hallucinations, bias, inconsistency).
• Experience building repeatable AI‑enabled workflows (prompt libraries, templates, human‑in‑the‑loop review, QA checklists, versioning) that increase speed and volume without degrading accuracy or brand voice.
• Ability to translate campaign goals into AI‑driven execution strategies (segmentation, message variants, offer testing, audience insights, content clustering) and to document learnings in a way others can reuse.
• Comfort partnering cross‑functionally with technical and operational stakeholders (Rev Ops, Product, Data/Analytics, Engineering as applicable) to define requirements for AI‑assisted tooling, automation, and measurement.
• Strong fundamentals in conversion‑oriented writing and digital…