Senior Manager, Marketing Analytics

Title:

Senior Manager, Marketing Analytics

Reporting to:
Chief Data Officer

Hippo exists to protect the joy of home ownership. We believe that insurance should protect the things you treasure through an intuitive, modern experience. We provide tailored insurance coverage and preventative maintenance plans that keep you protected throughout your homeowner journey. We’ll also help you find coverage for everything life brings—from auto to flood—reimagining how you care for your home.

We are seeking a strategic and data-driven Senior Manager of Marketing Analytics to lead and shape our analytics strategy within a fast-paced, high-impact team. You will be a vital thought partner to the Marketing team and executive leadership, translating complex data into clear, actionable insights. This role offers a unique opportunity for a seasoned leader to build a best-in-class analytics function from the ground up.

Your work will directly inform our customer acquisition strategies, targeting, and spend as well as our customer communication, engagement, and retention efforts across all channels.

You thrive in a fast-paced environment where you’re eager to roll up your sleeves and lead with a true player/coach mentality. You are passionate about turning complex data into clear, actionable insights that drive strategic decisions. As a collaborative and inspiring leader, you excel at managing and mentoring high-performing teams, fostering a culture of continuous growth and excellence. While you value teamwork and open communication, you are equally comfortable working independently and taking initiative.

• Analytics Strategy & Leadership: Define, build, and lead our marketing analytics strategy, becoming a key decision-maker in how we leverage data to shape our marketing and communications approach
• Performance Measurement & Reporting: Provide and maintain centralized reporting in a Tableau dashboard to analyze large volumes of quantitative and qualitative data. Interpret results, provide actionable insights, and present findings to leadership.
• Data-Driven Growth: Infuse marketing strategy with data-driven insights and optimizations across all channels, including but not limited to SEM, paid digital, social, search, television, radio, direct mail, and affiliate marketing.
• Cross-Functional Collaboration: Partner with the Marketing team, Business Analytics, and Finance to develop and align on key performance indicators (KPIs), data mapping documents, and measurement plans. Collaborate on budget planning, performance projections, and monthly spend reconciliation.
• Testing & Optimization: Draft hypotheses and design test structures (A/B, incrementality, etc.) to identify opportunities for scale and efficiency, directly contributing to overall growth and ROI.
• Modeling & Forecasting: Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).
• Data Infrastructure & Integrity: Own UTM parameters, offline media tracking, naming conventions, and documentation. Collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting.
• Attribution Strategy: Assist in the assessment and development of a multi-touch and shared attribution measurement strategy.
• People Management: Build, develop and manage marketing analytics team to drive successful outcomes for the business and the team.

• Experienced Leader: 7+ years of experience in business or marketing analytics, with a passion for building and leading a strategic function in a fast-paced, startup environment.
• Naturally Curious: You have a deep passion for data and a natural curiosity that drives you to dig below the surface to uncover new insights.
• Technical Expert: Strong proficiency in SQL and experience building dashboards and databases. Expert-level skills with Excel, visualization tools (Tableau), and programming languages (Python or R).
• Strategic & Analytical: Deep understanding of statistical concepts and techniques, with the ability to apply them to execute analytics projects (e.g., media/marketing mix models,…