Marketing Automation Lead

The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors.

Today Amherst has over 1000 employees and $14.1 billion in assets under management.

Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team.

In addition to its single-family rental platform, Amherst's debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.

The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors.

Today Amherst has over 1000 employees and $14.1 billion in assets under management.

Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team.

In addition to its single-family rental platform, Amherst's debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.

Amherst is seeking a Marketing Automation Lead to design, execute, and optimize automated marketing programs across email, mobile, and onsite channels via Marketing Cloud Engagement. This role will own the end-to-end management of marketing automation systems, ensuring that campaigns are personalized, data-driven, and scalable-nurturing prospects and residents from lead generation through renewal.

We're looking for a hands-on leader with a growth mindset-curious, proactive, and results-oriented-who thrives at the intersection of technology, data, and customer experience.

Key Responsibilities

Marketing Automation Strategy

* Define and lead the strategy for automation programs that onboard, nurture, convert, and drive resident loyalty/advocacy.

* Partner with Growth Marketing and internal stakeholders to translate business requirements into actionable journeys and automations

Audience Management & Segmentation

* Oversee audience segmentation strategies using lifecycle stage, behavioral signals, and geographic insights.

* Partner with Brand Marketing to customize creative and messaging for segment-specific campaigns that drive measurable action.

Testing, Reporting & Technical Execution

* Manage A/B and multivariate testing to optimize engagement, conversion, and deliverability.

* Ensure rigorous QA for email rendering, deliverability, and automation workflows.

* Own reporting on campaign and journey performance, providing insights and recommendations for continuous improvement.

* Maintain compliance with CAN-SPAM, GDPR, and opt-in regulations; enforce list hygiene best practices.

Qualifications

* Strong understanding of lifecycle marketing, personalization, and customer journey orchestration.

* Strong proficiency in AMPSCRIPT and SQL

* Expert in email deliverability, segmentation, and testing methodologies.

* Strong analytical skills with experience in campaign reporting, dashboards, and KPIs.

* Ability to work cross-functionally and translate business goals into automation strategies.

* Knowledge of HTML/CSS for email and experience with CRM/data…