Senior Performance Marketing Manager

Description About Legal Zoom Legal Zoom  has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. Legal Zoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world. ​​Where we work

In an effort to foster a better work-life balance, Legal Zoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more. Overview The Sr. Performance Marketing Manager will own all aspects of both in-house and agency-executed Programmatic campaigns — from strategy and planning through execution, measurement, and executive reporting.

You will plan and execute Programmatic media campaigns across multiple platforms (e.g. Google Ads, The Trade Desk), independently developing media strategy, creative briefs, and a testing roadmap grounded in data. You will serve as the internal subject matter expert for Programmatic, driving a multi-quarter channel roadmap and representing the channel confidently to cross-functional partners and senior leadership. This role requires a proactive, strategic operator who can manage complex work streams, communicate with clarity at all levels of the organization, and leverage AI and automation to increase speed and analytical rigor.

You will Campaign Planning & Execution Plan and execute paid acquisition campaigns across all Programmatic channels (Display, Video, CTV, Native, Audio, etc.) on platforms including Google Ads, The Trade Desk, and others, with full accountability for CPA and ROAS goals

Manage a combination of in-house executions, agency-led campaigns, and Direct IO partnerships

Ensure campaigns are set up for successful execution end-to-end — including tagging, creative briefs, measurement frameworks, and QAStrategy & Channel Ownership Independently develop and own the Programmatic channel roadmap, translating business objectives into a prioritized, quarter-over-quarter plan Identify whitespace opportunities, make investment recommendations, and proactively bring forward strategic proposals — without waiting to be asked

Stay current on industry trends, emerging platforms, and best practices; bring a point of view on where Programmatic is going and how Legal Zoom should respond

Testing & Optimization Prioritize and execute a continuous testing calendar across audiences, creatives, placements, and partners to generate actionable insights and improve performance

Build, monitor, and report on all relevant KPIs (sessions, engagement, conversions, revenue, CPA, ROAS), using data-driven insights to optimize campaigns and make strategic recommendations

Demonstrate deep understanding of advanced attribution models — including multi-touch attribution (MTA) and marketing mix modeling (MMM) — and apply that knowledge to campaign measurement strategy and investment decisions

Design and interpret incrementality tests (e.g. geo holdouts, conversion lift studies) to validate channel impact and inform budget allocation beyond last-touch signals

Leverage brand lift studies to measure awareness and consideration impact of upper-funnel Programmatic investments, connecting brand signals to performance outcomes

Partner with Data Science and Analytics teams to advance MTA, MMM, incrementality, and brand lift…