Senior Director, Global Digital Demand Generation

The application window is expected to close on: 10/08/2026

Location:

(Hybrid)
San Jose, CA, NY, Austin, TX or RTP, NC

No relocation and must be located near office as will be expected to be in office 2 days a week

The Global Digital Demand Generation team is a critical part of Cisco’s Global Integrated Marketing organization, driving full-funnel demand creation, pipeline acceleration, and enterprise-wide paid media investment across architectures and regions. As a key growth engine for Cisco’s multi-billion-dollar portfolio, the team turns global campaign strategy into seamless omni-channel customer journeys that deliver measurable business impact. Comprised of high-performing performance marketers, media strategists, and digital specialists around the world, the team operates in an agile, highly collaborative, experimentation-led environment and offers an outstanding opportunity to modernize B2B demand generation at scale while building a best-in-class operating model for Cisco.

Lead Cisco’s global digital demand organization to drive leads, pipeline growth, accelerate revenue, and maximize marketing ROI across regions and architectures. Partner with Integrated Marketing Strategy leaders to execute high-converting omni-channel programs across paid media, search, social, email, webinars, and nurture. Advance the digital demand engine through AI, automation, and predictive analytics, while optimizing a hybrid model of internal talent, agencies, and Mar Tech partners.

Collaborate cross-functionally to drive experimentation, improve full-funnel attribution, and turn digital engagement into qualified pipeline.

• Bachelor’s degree in Business Administration, Marketing, Computer Science, Engineering, or a related field + 17 years of related B2B marketing experience, OR Master’s degree + 14 years of related experience (or equivalent related practical experience).

• 10+ years of direct experience leading digital demand generation, performance marketing, and enterprise paid media investments within global B2B enterprise technology environments.

• 7+ years of people management experience with direct responsibility for managing multi-layered global teams and developing people managers.

• Professional experience managing multi-million-dollar global paid media budgets with direct accountability for sourced pipeline delivery, revenue growth, and marketing return on investment.

• Professional experience designing and executing full-funnel digital programs across paid media, paid search (SEM), paid social, digital nurture, and conversion optimization within matrixed global organizations.

• Experience architecting Account-Based Marketing (ABM) programs, Lead Generation, multi-touch attribution models, and AI-driven personalization engines.

• Experience establishing build/buy/partner strategies and leading global media agency networks, digital partners, and Mar Tech vendor contracts.

• Working knowledge of enterprise B2B Mar Tech stacks (e.g., Salesforce, Marketo/Eloqua, Adobe Experience Cloud, 6sense/Demandbase) and closed-loop data governance.

• Experience orchestrating integrated paid and non-paid marketing channels, including leveraging large-scale corporate sponsor ships and tier-1 events as digital reach vehicles.

• Experience managing marketing P&L, budget governance, and working vs. non-working spend optimization across the B2B technology buying cycle (IT Decision Makers, CISOs, CIOs

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and…