Digital Marketing Coordinator: Web, Email & SEO Innovator

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Weekly Scheduled

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As a top-10 engineering school with the No. 1 program in Texas, the Cockrell School of Engineering at The University of Texas at Austin (UT Austin) has been a global leader in technology innovation and engineering education for over a century. With 11 undergraduate and 13 graduate programs, over 20 research centers and a faculty community that boasts one of the highest number of National Academy of Engineering members among U.S. universities, Texas Engineering has launched some of the nation's most accomplished leaders and pioneered world-changing solutions in virtually every industry, from space exploration to energy to health care.

Situated in the heart of Austin - named "America's Coolest City" by Expedia and "The Best Place to Live in the U.S." by U.S. News and World Report - the Cockrell School embodies the city's innovative spirit. Major companies with Austin campuses, such as Dell, National Instruments, Apple, IBM, Samsung, Google and many others, continue to recruit Cockrell School students at a remarkable rate, launching thousands of successful careers and developing Texas Engineers into industry leaders.

UT Austin, recognized by Forbes as one of America's Best Large Employers
, provides outstanding employee benefits and total rewards packages that include:

• Competitive health benefits (employee premiums covered at 100%, family premiums at 50%)
• Voluntary Vision, Dental, Life, and Disability insurance options
• Generous paid vacation, sick time, and holidays
• Teachers Retirement System of Texas, a defined benefit retirement plan, with 8.25% employer matching funds
• Additional Voluntary Retirement Programs:
  Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
• Flexible spending account options for medical and childcare expenses
• Robust free training access through Linked In Learning plus professional conference opportunities
• Tuition assistance
• Expansive employee discount program including athletic tickets
• Free access to UT Austin's libraries and museums with staff
• Free rides on all UT Shuttle and Austin Cap Metro buses with staff

The Digital Marketing Coordinator is a hands-on role which delivers exceptional audience experiences across web, email and integrated campaigns. The position owns and continuously improves the college's digital channels, using strong content judgment, UX, analytics and SEO while also working directly in Word Press and Eloqua and troubleshooting front-end issues. It is ideal for someone who is equally comfortable shaping strategy, building experience and using data to make it better.

• Web Experience, Governance and Continuous Improvement
  Own and continuously improve the college's Word Press multisite experience. Create, edit and optimize webpages and landing pages; maintain strong information architecture; and ensure content is audience-focused, current, accessible, responsive and visually effective. Govern web standards across college and sub-unit sites, advising content managers on appropriate structure, page creation and content placement to prevent unnecessary, duplicative or internally focused content.
• Email Marketing and Digital Campaign Execution
  Manage and execute the college's email marketing program, including campaign creation, audience segmentation, templates, QA, testing, scheduling and distribution. Partner with communications, content, social media and design colleagues to create cohesive audience experiences across email, web and other digital campaign channels. Troubleshoot HTML/CSS and other front-end issues as needed.
• Analytics, Testing and Audience Optimization
  Monitor and analyze web, email and digital campaign performance using GA4, Search Console, email analytics and related tools. Translate data into actionable recommendations, implement improvements and measure results. Develop testing and optimization efforts that improve engagement, usability, conversion and other defined audience outcomes.
• SEO, Accessibility and Digital Content Optimization
  Apply SEO, accessibility, UX and digital content best practices across college digital properties. Optimize content for…