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SEO​/SEM Specialist

Job in Austin, Travis County, Texas, 78716, USA
Listing for: Evlo AI
Full Time position
Listed on 2026-10-16
Job specializations:
  • IT/Tech
    SEO, Digital Marketing
Salary/Wage Range or Industry Benchmark: 95000 - 130000 USD Yearly USD 95000.00 130000.00 YEAR
Job Description & How to Apply Below
Position: SEO / SEM Specialist
About

The Role

The role owns organic and paid search performance for a well-funded technology company, driving qualified traffic and pipeline through SEO, SEM, and technical site health. This is a hands-on specialist role with real budget authority and direct impact on acquisition numbers.

You will work at the intersection of content, engineering, and analytics — running keyword strategy, managing Google Ads and Bing campaigns, auditing site architecture, and translating search data into decisions the broader marketing team can act on.

Key Responsibilities
  • Own the SEO roadmap: run technical audits, fix crawl/indexation issues, and improve site architecture in partnership with engineering
  • Manage paid search campaigns across Google Ads and Microsoft Advertising, including keyword bidding, ad copy testing, and budget pacing
  • Conduct keyword and competitive research using Ahrefs, Semrush, or similar tools to shape content and PPC priorities
  • Build and maintain reporting dashboards in GA4, Looker Studio, or Search Console tracking rankings, CTR, conversions, and blended CPA
  • Optimize landing pages and on-page elements (title tags, schema, internal linking) to improve organic conversion rates
  • Run structured experiments on ad copy, match types, and bidding strategies; document learnings and scale winners
  • Partner with content and demand-gen teams to align search strategy with campaign calendar and pipeline targets
What We Are Looking For
  • 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
  • Deep proficiency with Google Ads, Google Search Console, GA4, and at least one major SEO toolset (Ahrefs, Semrush, Moz)
  • Solid understanding of technical SEO: crawlability, indexing, site speed, structured data, and log-file basics
  • Experience managing six-figure paid search budgets with demonstrated ROAS or CPA improvements
  • Strong analytical skills — comfortable with Excel/Sheets, attribution models, and building reports from raw data
  • Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
  • Bonus: HTML/CSS literacy, experience with CMS platforms (Word Press, Webflow), Google Ads certifications, or SQL skills
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