Marketing Data & Analytics Lead; AI-visibility

Position: Marketing Data & Analytics Lead (AI-visibility)
TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

About the role Buyers no longer start with a search box. They ask an AI engine who leads a category, and the answer shapes the shortlist before a vendor conversation ever happens. When buyers ask AI engines about AI security, is TrendAI named, is it cited, and is it framed correctly? This role owns that question. You will build the measurement that answers it — and, more importantly, turn that measurement into direction for what Market Influence publishes and how it tells the story.

Optimization of our web properties and paid search sits with our Web and Search teams, who own those surfaces. You own the intelligence layer: the company-wide view of how TrendAI is represented in AI-generated answers, the canonical definition of who TrendAI is, and the recommendations that make our content and earned media measurably more citable.

What you will own Measurement

Build the baseline for how the major AI engines represent TrendAI against our competitive set, with a documented, repeatable methodology

Own a stable prompt set that reflects how buyers actually ask, and the analysis standards behind it Deliver recurring reporting leadership uses to judge progress, landed in our shared analytics environment alongside earned media, social and campaign performance

Direction — the core of the role Establish where TrendAI is winning and losing citations, and whyTurn that into specific recommendations: what to publish, where to earn presence, and how to frame it, with the evidence that makes them actionable rather than advisory

Partner with our PR, editorial, social and analyst-facing teams to put those recommendations into market

Measure whether the work moved the number, and say so plainly when it did notEntity

Own how TrendAI is defined and resolved by the systems that answer questions about us, including our relationship to the wider Trend Micro portfolio

Keep our representation accurate and consistent across the reference surfaces engines rely on, partnering with Brand and Web Competitive intelligence

Maintain a running read on how AI engines name and frame our competitors, and deliver the head-to-head view leadership uses to judge where we stand

What we are looking forSix or more years across organic visibility, earned media or marketing analytics, including hands-on ownership of AI answer visibility — not repackaged classical SEOA proven record building a measurement program from zero: baseline, methodology, recurring reporting, and interpretation that senior stakeholders trust

Working understanding of how large language models retrieve and cite content — enough to reason about why one source gets picked up and another does not

Experience with enterprise AI-visibility and media-intelligence platforms, and the judgment to tell real capability from vendor claim

Demonstrated ability to turn measurement into content and messaging recommendations that teams act on. Be ready to talk through an example.

Familiarity with the reference and knowledge-graph surfaces that shape how brands are understood online

Comfort working alongside data teams on a shared analytics platform, and enough technical fluency to specify work precisely for web teamsB2B enterprise technology experience; cybersecurity strongly…